We Put the World on VacationTravel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.The Brand Strategy group has an opening for a top-talent Brand Specialist to join our global multi-brand team. In this role, you will be pivotal in developing and maintaining our brand vision and strategy for the Travel and Membership business. A passionate and collaborative thinker, you will partner with the business on brand marketing, ensuring alignment with their objectives. Armed with superior communication and organizational skills, you will manage a variety of tasks in a fast-paced environment, serving as the liaison with internal stakeholders and external agencies to meet brand project deadlines. This is a hybrid role, in office Monday-Wednesday, and remote Thursday & Friday.How You’ll Shine
Partner with the business on brand strategy execution by supporting the vision of brand strategies, ensuring alignment with goals and measurable outcomes.
Contribute to the development and distribution of essential brand foundations.
Monitor and improve brand health by tracking, analyzing, and reporting on brand performance metrics such as awareness, sentiment, engagement, and perception to make strategic recommendations.
Leverage data for decision-making by using consumer insights, competitive analysis, and industry trends to inform brand strategies and make recommendations to the business.
Collaborate across teams by working closely with marketing, digital marketing, analytics, and communications to align brand efforts with business needs.
Drive partner and stakeholder engagement by working with internal and external stakeholders to ensure consistent brand positioning and align to business objectives.
Ensure brand integration with the larger enterprises and maintain consistency in brand positioning and messaging by working with communications and legal.
Optimize budget utilization by assisting in managing brand-related budgets to maximize impact while ensuring cost efficiency.
Develop detailed brand briefs to support strategic initiatives and recommendations.
Manage resource and project timelines to ensure timely deliverables and execution.
Travel RequirementsLimited travel required. Approximately less than 15% of time. This could include, but not limited to, site visits, production shoots, marketing events, and continuing education opportunities.What You’ll Bring
Bachelor’s degree in Marketing, Advertising, Communications or related field.
2-4 years of experience in brand strategy or business performance analysis, with hospitality or travel industry or retail/e-commerce.
Demonstrated analytical skills with experience in brand performance measurement, consumer research, and market analysis.
Proven ability to develop and execute brand strategies that drive measurable results.
Experience with brand tracking tools, market research, and data analysis.
Demonstrated project management skills with the ability to manage multiple priorities.
Excellent verbal and written communication skills, with the ability to present insights and recommendations to leadership.
Ability to work cross-functionally to align branding efforts with business objectives.
Proficiency with Microsoft Office, Adobe Creative Suite, and Project Management Software.
Experience equivalent to the education requirement may be accepted in lieu of the education requirement.How You'll Be Rewarded:We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.
Medical
Dental
Vision
Flexible spending accounts
Life and accident coverage
Disability
Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
Wish day paid time to volunteer at an approved organization of your choice
401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
Legal and identify theft plan
Voluntary income protection benefits
Wellness program (subject to provider availability)
Employee Assistance Program
Where Memories Start with YouHospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected] , including the title and location of the position for which you are applying.