Team SummaryThe Visa Direct team is charged with leading the design, build, and commercialization of best-in-class flexible enterprise-wide FX, virtual accounts, and currency management solutions as we seek to meet the growing and increasingly diversified needs of clients moving funds around the world. In addition, Visa Direct includes the commercialization of Currencycloud, our recently acquired cloud-based embedded cross border money movement infrastructure solution and the integration of these capabilities into Visa platforms & solutions.  
Visa Direct is a key enabler of Visa’s seamless cross-border commerce. Historically, Visa Direct has delivered the systems, processes and capabilities to support foreign exchange services for our Issuer and Acquirer Clients around the world, and managed and executed settlement of consumer purchases in 28 currencies every day. As our network and our business expands, including with the introduction of Commercial and Money Movement Solutions (Visa B2B Connect, Visa Direct, and Visa Government Services) and use-cases involving global money movement, rapidly evolving consumer expectations with fintech, wallets and neobanks, new distribution models like open banking demanding API based multicurrency solutions, and new settlement models leveraging crypto beginning to enter mainstream, our capabilities are adapting to meet clients’ needs and support our vision for Visa to be the embedded cross border payments facilitator across a range of use cases – Purchase Flows, New Payment Flows, and Off-Visa Flows.What a Sales Development Representative does at Visa:Demand Generation Strategy (approx. % of role breakdown – 25%) Working with your segment-focused marketing managers and sales consultants, support the creation of a demand generation strategy that meets regional targetsResearching prospects, target personas, and segment landscape to assist with lead scoring and account based marketingBuilding prospect lists of who you will be targeting, using business development toolsThe strategy you build should be defined by clear KPIs and a ROI. Specific campaigns that are built and delivered as part of your strategy should have trackable metrics and align with your overall strategic objectivesYou will own data management for prospecting and be a crucial part of the demand gen meetings to review top of the funnel activity and how we are performing against targetsDemand Generation Delivery (approx. % of role breakdown – 60%)Delivery of holistic demand generation activity, outbound and inbound lead generationManaging your prospect lists, building and executing campaigns within lead generation toolsQualifying all leads and creating opportunities that are a good fit to be passed to Sales ConsultantsSegment Research (approx. % of role breakdown – 15%)You will endeavour to stay up to date on the industry and businesses within your segments. You will assist with any segment research into areas such as industry trends, latest developments, etc that will assist with developing sales leadsAs segments and propositions become more clearly defined, you will assist with researching prospects in future segments for viability in terms of potential prospectsOther key areas of focus Develop, manage and maintain excellent relationships with stakeholdersData-driven approach – base your strategy on facts rather than opinionsDemonstrate ROI on all activityRegularly build, manage, monitor and refresh pipeline of prospects for all target segmentsShare key insights from your discovery work with your peers, to inform future prospecting and segmentationContinuously analyse campaign performance to improve the quality and warmth of leadsAchieve quarterly opportunity target and KPIs
 This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.Please note, this role is open to our Miami office only.