Wondering what’s within Beckman Coulter Diagnostics? Take a closer look.At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to enabling clinicians to deliver the best possible care to their patients. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.At Beckman Coulter, the Integrated Marketing Communication (IMC) Manager is a crucial role responsible for leading the development and execution of marketing campaigns designed to position Beckman Coulter as a leader in healthcare. This role focuses on creating and amplifying compelling solution stories that address industry and customer challenges, utilizing our products as key proof points. Our IMC managers are experts on how to reach and engage target audiences along the customer journey, identify key performance indicators and measure performance. Our IMC managers understand the value of brand marketing, voice of customer (VOC) to ensure global representation and the benefits of using the Danaher Business Systems (DBS) or continuous improvement for cross functional collaboration.In this role, you will have the opportunity to:
Strategic Leadership: Develop and execute global integrated marketing communications plans for specific solutions, that can be customized to deliver impact at regional levels, aligning with Beckman Coulter Diagnostics' strategic priorities. This includes campaign development for target personas and channel strategies, in collaboration with regional and global product marketing teams.
New Product Launch Excellence: Own the IMC workstream within the New Product Launch Excellence Process. Partner with Global Product Marketing to commercialize new products, including developing value propositions, differentiated solution stories/messaging, and launch activation. Establish launch excellence best practices for industry-leading solutions.
Customer Journey Mapping: Utilize segmentation and voice of customer insights to map out the customer journey across various channels. Develop targeted, high-impact programs and measure their performance in partnership with the digital marketing team.
Content Development: Lead the creation and production of high-value, customer-facing materials designed to leverage clinical evidence and drive thought leadership. Support product marketing in developing sales enablement programs and tools.
The essential requirements of the job include:
Bachelor’s degree in marketing, communications, journalism, English, business, science or related field with 9+ years of related experience OR Master’s degree and 7+ years of related experience
Experience in a scientific industry (healthcare, IVD, Medical Device, Life Science, or other scientific fields) or other highly-regulated industry.
Proven experience leading cross-functional projects in a matrixed global organization or agency experience.
Intermediate understanding of digital marketing, content management systems, marketing automation and Google Analytics is preferred
It would be a plus if you also possess previous experience in:
Preferred experience in continuous improvement, operational excellence, and strategic execution
Ability to solve complex problems, exercise analytical judgment, and identify innovative solutions.
Strong communication skills, with the ability to convey messages concisely and clearly across multiple channels to a global audience.
At Beckman Coulter Diagnostics we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Diagnostics can provide.Danaher is committed to a diverse and inclusive culture where everyone feels they belong, and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.The salary range for this role is $110K - $130K. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.This job is also eligible for bonus/incentive pay.We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com . Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request accommodation.