Job description
Job Summary
We are seeking a detail-oriented and innovative E-Commerce Specialist to join our dynamic team. The ideal candidate will be responsible for managing and optimizing our online sales platforms, enhancing customer experience, and driving conversion rates. This role requires a blend of marketing expertise, technical skills, and creative thinking to effectively promote our products and engage with our audience.
Duties
Develop and implement e-commerce strategies to increase online sales and improve customer engagement.
Utilize marketing automation tools to create targeted email campaigns that drive traffic and conversions.
Analyze website performance using tools such as Google Analytics and SQL to identify areas for improvement.
Optimize product listings through effective copywriting, SEO practices, and conversion optimization techniques.
Collaborate with the graphic design team to create visually appealing promotional materials using Adobe Creative Suite.
Manage Google Ads campaigns to maximize ROI and enhance brand visibility.
Conduct market research to stay updated on industry trends and competitor activities.
Monitor customer feedback and reviews to improve product offerings and customer satisfaction.
Experience
Proven experience in e-commerce management or digital marketing is preferred.
Strong knowledge of marketing principles, including conversion optimization and customer journey mapping.
Proficiency in Adobe Creative Suite for graphic design tasks.
Familiarity with HTML for basic website updates and enhancements.
Experience with SQL for data analysis is a plus.
Excellent copywriting skills with the ability to create compelling product descriptions and promotional content.
Understanding of Google Ads management and best practices in online advertising.