DescriptionMarketing SpecialistRemote- in the DMVReady to make a difference?If you’re passionate about marketing and digital technology and have marketing and/or advertising experience, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Specialist who is excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential. Position Overview:The Marketing Specialist will be part of the energy Account Services team in a support role. The Account Services team conducts all aspects of marketing including advertising, strategic planning, research, social media, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful. This is predominantly a work-from-home position with periodic working days at our headquarters in Reston, VA. Minimal local travel is required. Why you will love working here:
Quality of life: Flexible workplace arrangements, work-life balance
Investment of the community: Donation matching, volunteer opportunities
Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
And many, many more (Ask your recruiter for more details!)
What you will be doing:
Assist with the marketing and advertising of energy efficiency programs for utilities located in the Mid-Atlantic region.
Work with the Account Services team to develop and implement marketing and communications plans to educate customers about energy efficiency and drive participation in energy efficiency programs.
Provide team leadership and indirect people management for assigned projects and workflows.
Work with ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, point of purchase materials, websites, direct mailers, brochures, incentive application forms, email and direct mail campaigns, video, print, outdoor, etc.
Work with the ICF Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, online, social media, etc.
Prepare monthly reports on activities, media analytics, and results of the marketing program.
Help develop presentations and other communications tools.
Assist with the strategy and execution of marketing and media plans within assigned budgets.
Track multiple team deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other digital tools
Track and report on marketing campaign metrics
What we need you to have (minimum qualifications):
Bachelor’s degree in Marketing, Business, or related field
2+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm.
OR
6+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm.
What we would like you to have :
Experience in paid media, digital advertising, traditional marketing, and social media environments.
Experience working in a fast paced, deadline driven, multi-tasked environment
Experience working with digital media and providing a creative team with project details and strategic direction.
Experience working with and developing Excel spreadsheets to interpret data
Strong analytical, problem-solving, and decision-making capabilities
Experience or exposure to Google Analytics and using other reporting software to track and report on results.
Experience marketing services or complex programs that may involve working with engineers or other technical professionals.
Creative thinker with a positive attitude who enjoys a challenge and finding solutions.
Interest in and commitment to energy efficiency, the environment, and sustainable living.
Working at ICFICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy (https://www.icf.com/legal/equal-employment-opportunity) .Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.Read more about workplace discrimination rights (https://www.eeoc.gov/sites/default/files/2022-10/EEOCKnowYourRightsscreenreader1020.pdf) , the Pay Transparency Statement (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp%20EnglishformattedESQA508c.pdf) , or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. (https://www.icf.com/legal/equal-employment-opportunity)Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position is:$49,148.00 - $83,552.00Virginia Remote Office (VA99)