WHAT YOU’LL DO As the Media Specialist - Paid/Social for Korea, you contribute to added customer value, a strong brand and increased sales by setting customer-centric communication plans across specified local digital channels. You are responsible for driving customer development & profitable sales growth in your sales market through locally relevant digital channels. not currently covered by the global team. You work towards aligned and cross-functional goals, driving omni sales performance and customer-centricity in all parts of your work.You have strong commercial focus and are insight- and data-driven, with proven ability to drive results and work towards goals. You are an experienced digital media specialist with good knowledge of paid social, affiliate and display advertising in general, as well as deep knowledge of Kakao/Naver in your sales market.You are responsible for leading the local channel activation such as Kakao push communication, NAVER paid search and other social platforms, optimizing performance for sales and customer engagement.Develop strategies and guidelines, educating teams and fostering cross-functional collaboration.Manage digital investments, ensuring profitability and alignment with acquisition goals.Identify growth opportunities through customer insights and collaboration with Customer Activation & Marketing teams.Handle negotiations with key platformers and other agencies, manage budgets effectively, and collaborate closely with various teams in Region East Asia.WHO YOU’LL WORK WITHAs the Media Specialist – Paid/Social, you’ll act as a strategic specialist to the Media and Operations Manager, and ensure cross collaboration between the omni teams, such as the wider CA&M team, Merchandising, Visual Merchandising, as well as Digital team.This role will be reporting to the Media & Operations Manager, North East Asia.WHO YOU AREWe are looking for people with…Marketing, Communication or business degree/relevant qualifications – if not, at least 5 years of working experience in marketing or media roles with a digital focus.Proven track record of handling Korean local media channels such as Kakao and NAVER.Full proficiency in Korean and English.And people who are…Strategic thinker with broad marketing & Media skills with focus and good understanding of digital media channels and local media landscape and how media agencies operate.Robust organizational skills with the ability to problem solve, manage multiple projects simultaneously, and prioritize tasks effectively.WHO WE AREH&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. WHY YOU’LL LOVE WORKING HERE 
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe. All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program – HIP.In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. JOIN USOur uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.Take the next step in your career together with us. The journey starts here.If you feel that your experience, skills and ambitions are right for this role, please send your application in English as soon as possible, but no later than 30 July 2025. Due to data policies, we only accept applications through career page.