Channel Digital Marketing Specialist, Korea

As a Channel Digital Marketing Specialist, you will play a key role in driving profitable digital growth within the Korean market. You will be at the forefront of developing and executing optimized, channel-specific strategies that align with commercial goals and brand direction. With a strong focus on performance and innovation, you will take ownership of digital marketing campaigns—from planning to execution—across your dedicated channels.In this role, you will collaborate closely with regional teams, agencies, and cross-functional partners to ensure strategic alignment, effective communication, and impactful delivery. Your work will directly contribute to improving traffic, conversion, and revenue, while ensuring a strong and consistent brand experience across all touchpoints.The Channel Digital Marketing Specialist reports to the Digital Marketing Manager in Korea. What you will do:Improve and implement digital channel strategies tailored to the Korean market.Manage campaigns across PPC, social media, SEO and Kakao.Analyze performance data to optimize traffic, conversion, and revenue.Collaborate with internal teams (PR, merchandising, creative) to align with the commercial plan.Manage and report on channel budgets and KPIs using Google Analytics and other tools.Brief creative and copy needs based on insights and ensure brand consistency.Educate and communicate the value of digital efforts to internal stakeholders