Global Industry Solutions Marketing Director – Public Sector

The Industry Marketing team is at the forefront of our company’s growth, helping the world to understand our unique value and its relevance by industry. We seek a passionate marketer who can define the best program of action to excite and mobilize the Public Sector globally.  In this role, you will distill our platform and products into compelling value propositions that motivate audiences toward deeper engagement with ServiceNow. Your role in helping us to reimagine the future of work will require thought leadership, action-orientation, commitment to excellence and incredible teamwork. This individual contributor role reports to the Sr. Director, Industry Marketing.  What you get to do in this role: Own the narrative: create breakthrough positioning and messaging that tells how the ServiceNow AI platform creates value in areas that matter most to Federal Civilian, Defense and State Government buyers.  Distill crisp positioning, messaging and competitive differentiation in collaboration with stakeholders from the Product, Sales and GTM organizations.  Utilize leading AI tools to challenge your thinking and writing: have an AI-first mindset with respect to scaling positioning and messaging across global markets.  Contribute subject matter expertise and leadership to cross-functional teams that are creating and executing GTM plans for the public sector: represent buying groups, deliver channel recommendations and inputs to thought leadership programs, create the content payload for sales enablement.   Educate the analyst community so they understand how to properly communicate ServiceNow value propositions to their clients and accurately represent ServiceNow relative to the competition. Own public sector program delivery for ServiceNow’s events: Knowledge, World Forums and AI Summits.  Help rewrite the playbook for B2B messaging and marketing and learn continually while doing so.  Represent ServiceNow at industry events around the globe in speaker, customer-facing or event support roles.