JOB SUMMARYThis position is responsible for strategy, development, design, and management of technical marketing initiatives required for the realization of marketing campaigns and sales plans. This position also provides strategic leadership to expand the capabilities of Charter’s world class database marketing platform, enabling the realization of Charter’s long-term growth plans for years to come. This position requires managing multiple direct-report teams, managing matrixed Marketing and technology teams, partnering as a key participant cross functionally within the CMO, and engaging best-in-class vendors where needed.MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and enhance the customer experience.
Senior management responsibility for the execution of customer segmentation and contact strategy activities essential for Direct Mail/Inbound Sales and Outbound Telemarketing channels and campaigns and the attainment of associated sales plans.
Ensure attainment of the list quality, quantity, and timeliness assumptions inherent in the sales plans on a daily basis, through the utilization of sophisticated targeting/list generation methodologies within an adaptive learning environment designed to ensure continuous process improvements.
Lead all planning, strategy, and execution of efforts in the operation and management of the marketing reporting data mart, including the development roadmap, staffing plan, and budget. Manage the creation of automated Tableau reports to inform decisions across the CMO organization.
Define the vision for the long-term database marketing platform. Work with senior executives, peers, and selected best-in-class vendors to define a comprehensive yet attainable vision that provides incremental and continuous impacts to increasingly aggressive sales plans for years to come.
Responsible for the development, implementation and enhancements of the database marketing platform by partnering with internal teams and vendors. Provide extensive leadership behind the ongoing functional enhancement of such platforms as well as how they can positively impact both current and future sales plans.
Act as the advocate for the increased utilization of database marketing principals and platforms (i.e. adoption of a data-driven marketing culture), across all sales channels and cross-functionally within the CMO.
Keep abreast of key industry and product trends, including within database marketing, within marketing performance analytics, and within the discipline of direct marketing in general.
Utilize all available and necessary database marketing tools and direct marketing disciplines, techniques and software solutions to create an enterprise-wide approach toward data-driven decision making.
Manage a matrixed organization and participate as an impactful and value-add team member on various leadership teams.
Manage the selection & daily supervision of multiple vendors in support of tactical day-to-day operations as well as in the realization of the longer term database marketing vision. This function includes vendor relationships, budget forecasting, and supervision of multiple direct-report teams that interface with vendors.
Continuously look to acquire key talent through the hiring of high-performing and dedicated database marketing experts who can provide Charter with world-class experience, knowledge, execution and overall marketing leadership within the industry. Manage the team’s performance, development, and growth in alignment with Charter’s Leadership Framework.
Other duties as assigned.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Ability to analyze and interpret data, including customer analysis and modeling, in support of the continuous improvement of tactical day-to-day support to the current sales plan
Ability to be a dedicated and passionate advocate for data-driven decision making
Ability to identify analytical requirements for understanding shortfalls/excesses to appropriate marketing plans, campaigns, programs and initiatives
Knowledge of marketing program testing, tracking, profiling, targeting, metrics and analysis
Ability to drive multiple projects and tasks with sense of urgency to achieve business results
Knowledge and first-hand familiarity with direct marketing and/or outbound telemarketing tactics
Excellence in financial oversight of budgets
Understanding of data quality principles and best practices
Required EducationBachelor´s degree in Marketing, Communications, Business, Management, or Information SystemsRequired Related Work Experience and Number of Years
Marketing Operations or Marketing Analytics - 10-15
People Management - 10+ Database Marketing or Data Management - 5+ Project Management - 10 PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Knowledge of attribution methods such as Marketing Mix Modeling and Multi-Touch Attribution
Experience with data visualization tools such as Tableau
Preferred Education
MBA
Concentration in marketing, marketing science, management, communications, or consumer behavior-related field
Preferred Related Work Experience and Number of Years
Telecom experience
WORKING CONDITIONSOffice environmentMinimal travel as neededPHYSICAL AND MENTAL REQUIREMENTSPhysical RequirementsMental RequirementsMGN855 2024-38077 2024Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits (https://jobs.spectrum.com/compensation-and-benefits) package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 100,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more. (https://www.youtube.com/watch?v=N-HEOHIAU7Q)Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture. (https://jobs.spectrum.com/inclusiveworkplace/)