Newell Brands:Newell is a leading $8B global consumer products organization with over 24,000 employees and more than 60 beloved brands. In 2024, we installed a new global brand management operating model whereby the business is organized by global brands creating a consumer and brand first approach to winning in the marketplace.Yankee Candle:For over 50 years, Yankee Candle has built its business on the idea that fragrance can provide comfort and enrich lives. Whether hosting family for the holidays or enjoying a regular weeknight at home, we provide the finishing touch that creates a comfortable, welcoming mood. Enjoyed throughout the world, our fragrances are the universal thread that keeps all of us connected and inspired.Position Summary:The Brand Brand, US position on Yankee Candle will focus on business results delivery in year and building for the next year within a specified Region. There will be a strong focus on base business management, optimizing in year plans to deliver financial metrics and supporting new products launching in year. Partner closely with global brand marketing team Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the Yankee Candle brand. Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal Leverage eComm and DTC data to improve omnichannel performance Manage the business with an eye towards speed and focus on increasing profitabilityThe ideal candidate will bring at least 3 years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.Key Responsibilities:
Supports the brand building leadership team to deliver the US P&L goals
Helps build annual brand marketing and business plan
Helps deliver revenue and profit targets by delivery key initiatives on time and in full
Manage local allocated A&P budget
Supports activation of local advertising campaigns adapted from global creative assets
Supports PR and brand communication plans
Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning
Leverages analytics on share of shelf to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf; Improve in market assortment
Identifies top selling eCommerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market share
Calculates the ROI of events, advertising and projects; Leverages data and an ROI mindset to select projects
Analyzes promotional events and promotional plan; Partners with sales to recommend enhancements to the promotional plan
Studies key competitors to identify the competition’s price and promotion strategy
Support customer teams to unlock new distribution (selling decks, sell sheets, samples, etc.)
Conduct in-market store checks quarterly
Leads monthly SKU Heath Check process to ensure deletions occur and manages new SKU creation to stay within target
Participates in media mix modeling process; Applies insights to improve business performance
Understands consumer target and ensures everything serves the consumer target
Required Experience/Qualifications:
A four-year college degree, MBA preferred.
3+ years of brand management experience
Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data
Prior experience in CPG (Consumer Products) or a Durables organization
Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
Demonstrated ability to deliver results
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.