Marketing Specialist

We are looking for a qualified Digital Media Specialist to join our team, reporting to the Director of Marketing. This position will be based out of our Hartford, CT location!If you know how to creatively handle various online marketing tools and are comfortable creating posts and maintaining client engagement within the common social media platforms like Meta, IG and LinkedIn this job is for you. You will work with different teams to coordinate marketing campaigns, advertising and promotional activities.Essential Responsibilities Design digital media campaigns aligned with business goals Coordinate the creation of digital content (e.g. website, blogs, possibly vlogs, and press releases) Manage end-to-end digital projects under the supervision of the Director of Marketing Liaise with Marketing, Sales and Product development teams to ensure brand consistency Monitor Social Media KPI’s Stay up-to-date with digital media developmentsSkills, Knowledge, and Education Proven experience as a Digital media specialist, or if just out of college a portfolio to show some of your work. Comfortability with Adobe Creative Cloud suite Experience with visual communication principles Familiarity with Web Design / WordPress and content management systems Strong verbal and written communication skills BSc degree in Marketing, Digital media or relevant field Additional qualification in web design or animation is a plusLanguage Ability:Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization. Ability to effectively communicate with customers and staff to make an accurate assessment of customer and branch needs.Mathematical Skills:Ability to verify and calculate figures such as cost, commissions, credit, rebate and profit, understand and interpret financial data and reports and balance sheets.Reasoning Ability:Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, or schedule form. Ability to use sound judgment and problem solving skills to analyze customer, branch and employee problems and to recommend the proper course of action. Ability to organize and prioritize job projects and requirements.Attendance Demands:The attendance demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Attendance is required Monday through Friday or within normal business hours. Employee may be required to work overtime, and occasional Saturdays and Sundays.Physical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, use hands, handle, or feel, required to speak, read and hear English. The employee frequently is required to reach with hands and arms. The employee is occasionally required to stand, walk, climb or balance, and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include ability to adjust focus.Work Environment:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. This is a high stress and fast paced environment.