We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.Current Associates will need to apply through the internal career site. Please log into Workday and click on Menu or View All Apps, select the Jobs Hub app, then click the magnifying glass to Browse Jobs.Work TypeThis is a Hybrid role based out of one of Loveland, Colorado.GENERAL ROLE OF JOB:Antech is seeking a highly driven and experienced strategic marketing Product Manager to focus on executing the short- and long-term vision for a defined portfolio of point-of-care diagnostic products.This role requires a blend of strategic thinking, creativity, collaboration, and deep understanding of veterinary diagnostics. The ideal candidate should be adept at leading teams, navigating complex market dynamics, and driving growth through innovative marketing initiatives.ESSENTIAL DUTIES AND RESPONSIBILITIES:To perform this job successfully, an individual must be able to satisfactorily perform each essential function. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Market Research & Analysis
Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth. Utilize this data to inform and refine marketing strategies.
Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly.
Strategic Market Development
Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.
Develop and implement comprehensive marketing strategies for in-clinic diagnostic tests, focusing on market growth and penetration.
Marketing Plan Creation & Execution
Develop and oversee the execution of comprehensive marketing plans for in-clinic diagnostic tests.
This involves setting clear objectives, defining target audiences, determining marketing channels and tactics, allocating budgets, and measuring the effectiveness of these plans in achieving business goals.
Establish and monitor key performance metrics to evaluate the effectiveness of marketing strategies and initiatives.
Cross Functional Collaboration & Stakeholder Communications
Work closely with Reference Laboratory and Services, Preventive Care, Research and Development, Sales/Sales Enablement, Marketing/marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals.
Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events.
Budget Management
Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment.
EDUCATION / EXPERIENCE:Required Qualifications
Bachelor’s Degree in marketing, business administration, or similar discipline.
3-5+ years marketing experience in a healthcare, veterinary or diagnostics industry.
Proven track record executing marketing strategies in a veterinary or healthcare setting.
Preferred Qualifications
Advanced degrees: DVM/LVT and/or MBA
Veterinary industry experience: Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued.
Technical skills: Advanced knowledge of digital marketing tools, data analytics software, and CRM systems. Familiarity with veterinary practice management software is a plus.
Networking and affiliations: Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields.
Additional certifications: Certifications in marketing, digital marketing, or project management desirable.
REQUIRED SKILLS AND ABILITIES:Technical Skills and Experience
Strategic Thinking and Marketing Expertise: Proven ability to develop and implement effective marketing strategies that align with business strategy.
Analytical Skills: Strong analytical and problem-solving skills, with the ability to use data-driven insights for decision making.
Adaptability: Flexibility to adapt to evolving market trends and business needs.
Technical Proficiency: Familiarity with modern marketing tools and CRM systems, with a keen interest in technological advancements in veterinary diagnostics.
Communication Skills: Excellent verbal and written communication skills, with proficiency in presenting complex concepts to diverse audiences.
Data Analysis and Metrics: Competency in using data analytics to inform marketing decisions and measure the effectiveness of marketing campaigns.
Budget Management: Experience in managing marketing budgets, allocating resources efficiently, and demonstrating a strong return on investment.
Digital Platform Marketing: Skills in promoting digital tools and platforms, ideally with experience in health or veterinary tech.
Project Management: Strong project management skills, with a track record of successfully leading and completing marketing projects.
Industry Specific Knowledge
Veterinary Diagnostics Knowledge: Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities.
Customer-Centric Mindset: A deep understanding of customer needs and behaviors, particularly in the context of veterinary practices.
Sales Collaboration: Experience working closely with sales teams, understanding the dynamics of sales and marketing collaboration in a healthcare-related field.
PHYSICAL DEMANDS:The associate is regularly required to apply manual dexterity, including hand/wrist flexibility, for computer keyboarding. The associate frequently is required to sit for extended periods of time, stand, walk, and reach with hands and arms. The associate is frequently required to hear and speak in order to use the telephone, make presentations and communicate with people in an office environment. The associate is occasionally required to sit and stoop, bend, kneel, or crouch. The associate must occasionally lift and/or move up to 45 pounds.TRAVEL:This role will require up to 33% travel, depending on the candidate’s location.The Target Pay Range for this position is $97,000 - $125,000 annually. At Antech, pay decisions are determined using factors such as relevant job-related skills, experience, education, training and budget.About AntechAntech is a leader in veterinary diagnostics, driven by our passion for innovation that delivers better animal health outcomes. Our products and services span 90+ reference laboratories around the globe; in-house diagnostic laboratory instruments and consumables, including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software and related software and support; veterinary imaging and technology; veterinary professional education and training; and board-certified specialist support services.Antech offers an industry competitive benefits package and continues to invest in and evolve benefits programs that meet the health, wellness and financial needs of our associates.
All Full-time associates are eligible for the following benefits and more:
Paid Time Off & Holidays
Medical, Dental, Vision (Multiple Plans Available)
Basic Life (Company Paid) & Supplemental Life
Short and Long Term Disability (Company Paid)
Flexible Spending Accounts/Health Savings Accounts
Paid Parental Leave
401(k) with company match
Tuition/Continuing Education Reimbursement
Life Assistance Program
Pet Care Discounts
We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement, please see our Career page at Antech Careers (http://careers.antechdiagnostics.com/us/en/affirmative-action) .Note to Search Firms/AgenciesAntech Diagnostics, Inc. and its subsidiaries and affiliates (Antech) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Antech and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Antech will be deemed the sole property of Antech and no fee will be paid in the event the candidate is hired by Antech.