Ignition is seeking a data-driven B2B demand generation leader to accelerate our growth in North America. As the Senior Director of Demand Generation, you will own the demand generation strategy and execution. Reporting to the VP of Marketing, you will lead a high-performing team, drive pipeline and revenue growth, and optimize multi-channel marketing programs that convert prospects into paying customers.You will be responsible for scaling predictable, repeatable acquisition strategies, leveraging digital, content, partnerships, events, ABM, and sales alignment to drive performance. Your leadership will be critical in achieving pipeline, deal velocity, and customer acquisition goals while ensuring marketing and sales alignment to maximize revenue outcomes.Key ResponsibilitiesDevelop and execute a scalable demand generation strategy that drives pipeline, sales velocity, and revenue growthOwn the marketing-sourced pipeline number, defining clear goals and forecasts for lead generation, qualified opportunities, and closed-won revenue contribution.Lead multi-channel demand generation campaigns across digital (paid and organic), content, events, partnerships, and account-based marketing (ABM).Partner with product marketing, growth, sales, brand, and partnerships teams to align messaging, content, and GTM strategies to increase market penetration and conversion rates.Develop and optimize lead scoring, nurture, and conversion programs to improve funnel efficiency and sales handoff processes.Drive a full-funnel marketing approach, balancing inbound and outbound strategies to improve Lead-to-Opportunity conversion rates.Own budget allocation and performance tracking, ensuring spend is optimized for CAC efficiency and pipeline acceleration.Use intent data, automation, and predictive analytics to optimize targeting, segmentation, and conversion strategies.Implement best practices for campaign tracking, attribution modeling, and revenue measurement to provide actionable insights to leadership.Partner with the Director of Digital/Growth Marketing to enhance website conversion rate optimization (CRO) and maximize inbound lead generation.Build, mentor, and develop a high-performing demand generation team, fostering a culture of data-driven decision-making, experimentation, and growth.