You will focus on optimizing the customer journey and enhancing the overall customer experience, while supporting the broader CRM team, by creating strategic roadmaps and developing and implementing lifecycle communications and operational processes to drive long-term engagement and loyalty for US and Canadian customers.As a self-motivated, proactive, and detail-oriented individual, you will demonstrate a results-driven approach with proven CRM expertise, strong customer focus, and analytical skills. You will coach and develop a multi-skilled team, effectively managing campaigns to ensure deadlines are met with high accuracy and efficiency.The salary range for this position is between $95,000 to $125,000 annually.bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.