Business Title: Director, Alliance MarketingRequisition Number: 112727 - 15Function: Business Support ServicesArea of Interest:State: CACity: Walnut CreekDescription:Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.KPMG is currently seeking a Director, Alliance Marketing to join our Marketing organization.Responsibilities:
Create and execute a joint strategic marketing plan that aligns to and supports the alliance business plan and growth ambitions; assist with the development and execution of a content strategy that focuses on building differentiated messaging and value propositions, as well as sales and marketing tools including videos, social assets and case studies for the alliance
Apply a strategic perspective and bring an innovative approach when developing the tactical execution plans and work effectively with cross functional teams to execute the plan elements; supervise tasks and oversee two marketers; create the strategy, plan, execute, and optimize demand generation programs that are part of the strategic marketing plan including KPMG presence at conferences, webinars, client events and more
Project manage a variety of programs by development and utilizing project plans; execute plans on time, on cost and deliver high quality programs; leverage firm lead management tools to measure program effectiveness and impact on the sales funnel
Use funding in a smart and productive way to achieve the best results from the marketing strategy and programs, by utilizing marketing plans, forecasting, actuals reporting; increase the visibility and awareness of our alliance solutions through social media, podcasts, advertising, updating web content and more
Create co-branded marketing assets with our alliance partners that support the alliance content strategy and leverage campaign assets, industry, and functional collateral, thought leadership and other materials within alliance marketing programs to amplify our brand
Support alliance partner sales kick-off and other relationship-based events; foster strong internal team dynamics by leveraging ideas and input from all team members; build strong marketing relationships with our alliance partner helping to ensure KPMG is getting share of voice and wallet within their partnering ecosystem and leverage their channels to market
Qualifications:
Minimum ten years of recent, integrated marketing experience in a Fortune 500 Enterprise technology or software company, or professional services firm
Bachelor's degree from an accredited college/university; Master's degree from an accredited college or university is preferred
Must have deep knowledge of alliance marketing and integrated marketing campaigns, events, social and digital marketing
Understand the firm's and marketing organization structure, possess strategic and strong leadership skills with PML experience; have experience in project and budget management; be a self-starter with excellent communication skills
Have solid networking and relationship management skills that allow you to influence others and ensure delivery against project milestones embrace change, be ambitious, and know when to escalate issues or seek consultation for making the best business decisions
Possess an understanding of the firm's and marketing organization structure and knows how to navigate operational requirements
KPMG complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, the firm is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year the firm publishes a calendar of holidays to be observed during the year and provides two firmwide breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at 'Benefits & How We Work (https://www.kpmguscareers.com/why-kpmg/#benefits) '.Follow this link to obtain salary ranges by city outside of CA: https://kpmg.com/us/en/how-we-work/pay-transparency.html/?d=5746924KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link ( https://assets.kpmg.com/content/dam/kpmg/us/pdf/2018/09/eeo.pdf) contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law. In some circumstances, clients also may require proof of vaccination or testing (e.g., to go to the client site).GL: 2GF: 15311