Market Development Executive

Formulate, direct and coordinate marketing activities or policies to promote company’s consulting services and software products. Identify, develop, and evaluate marketing strategy based on company objectives, market characteristics, and cost and markup factors. Evaluate the financial aspects of business development, such as budgets, expenditures, and profit-loss projections. Develop pricing strategies, balancing company objectives and client satisfaction. Compile lists describing company service and product offerings. Use sales forecasting or strategic planning to ensure the sale and profitability of company’s operation, analyzing business developments and monitoring market trends. Coordinate and participate in promotional activities or trade shows, working with advertisers and production managers to market company services. Initiate market research studies and analyze findings. Conduct economic or commercial surveys to identify potential markets for company’s services. Bachelor’s degree in Business Administration or Marketing and 2 years of experience in Marketing/Business Development OR Master’s in Business Administration or Marketing without experience. 40 hrs/wk. Mail resume to Key Software, Inc.; 40 W. Cochran St., St 212, Simi Valley, CA 93065.