Marketing Manager Position
DTI’s marketing team is looking for an organized, enthusiastic marketing manager to help
drive company sales. In this role, the marketing expert will develop and drive end-to-end
marketing strategy, execute, and provide ROI as proof of performance. The marketing
manager will conduct market research, lead and manage all marketing projects closely
with the VP of Marketing. The Marketing Manager will be responsible for collaborating with
various departments including but not limited to sales, VP of R & D, product marketing, and
the estimating team. The manager will also be responsible for tradeshows, vendor
relations and external restaurant vendors to execute highly effective marketing tradeshows
and events to increase market awareness. The Marketing Manager should be able to
conduct market research and provide a monthly report on ROI and campaign metrics to
ensure company goals are met.
JOB REQUIREMENTS
Marketing Strategy
- Collaborate with upper management to ensure messaging aligns with business
objectives and branding. Identify opportunities for growth and development.
- Research company industries and identify marketing objectives to align with the
company’s overall objectives and execute to support company business goals.
- Research & develop marketing strategy based on company’s overall objectives.
- Conduct ongoing market research on target accounts & key customers.
- Monitor market trends and adapt strategies as needed to market to new and existing
customers.
- Set measurable goals and KPIs to evaluate the success of the marketing strategy.
Branding
- Develop content, maintain brand & messaging for the company.
- Ensure all branding is consistent and cohesive across all marketing channels for sharing
internally & externally.
Website Management
- Manage weekly meeting notes and updates to send to VP & CEO.
- Website management, content update, and sync with marketing VP, and project manage
marketing project deadlines.
- Oversee creatives for the website.
Social Media
- Create and manage the social calendar weekly to ensure timely posts.
- Work closely with the marketing VP & CEO on marketing campaigns and strategy.
- Track all social analytics for weekly progress review.
Budget Management
- Manage marketing budgets, including allocating funds to different campaigns and
tracking expenses to ensure spending is within the marketing budget.
- Ensure the team is operating within the budget.
ROI Tracking
- Measure ROI and track the return on investment of marketing campaigns to demonstrate
the value of marketing efforts and inform future decisions.
- Use data and insights to optimize marketing strategies and budget allocations.
- Monitor and analyze digital campaign performance, adjusting as needed.
- Identify areas for improvement and optimize strategies accordingly.
- Make recommendations to upper management based on data and insights.
Vendor Relations
- Maintain relationships with vendors, such as printers, graphic designers, and advertising
agencies, to ensure that projects are completed on time and within budget.
- Negotiate contracts and manage vendor relationships to ensure high-quality deliverables.
- Manage vendor relations with event vendors from trade shows to restaurants to plan
company lunch & learn events.
Company Events & Tradeshows
- Research industry tradeshows and events.
- Create and manage the company event calendar.
- Suggest industry lead gen tradeshows to upper management as event marketing strategy.
- Work closely with internal teams to plan, set up, and register to attend events.
- Provide and track event success at the end of every event.
- Plan & execute quarterly company lunch & learn events.
Giveaway Items
- Place & manage customer giveaway orders.
QUALIFICATIONS
This position requires the following qualifications (at a minimum):
- Requires a minimum of 5 years of experience in marketing and communications.
- 3+ years of experience working in industrial, construction, or technology.
- Execution-oriented, creative, and able to bring innovative ideas that increase engagement
within a fast-paced, high-growth market segment.
- Ability to effectively gather and utilize market research to identify and analyze the needs
of the market, the market size, and the competition.
- Outstanding organizational and analytical skills to manage multiple projects in a fast-
paced environment with competing priorities, and frequent distractions and interruptions.
- Ability to manage projects across various, regionally distributed teams.
- Experience with marketing automation tools and Microsoft Outlook tools.
- Strong project management and process improvement skillset.
- Ability to negotiate contracts and establish networks and strategies with marketing
vendors and distributors.
- Excellent interpersonal and communication skills, and demonstrated ability to initiate
and maintain cooperative, collaborative, effective working relationships with external
partners, staff employees, and customers.
- Collaborate with other department & teams.
- Collaborate with sales, product management, and customer service teams to ensure
consistent messaging and branding to ensure all marketing efforts are aligned with the
company’s overall objectives.
- Work closely with the Estimating team to gather project timelines and imagery for
marketing activities.
- Work closely with VP of R & D for new product launches and product updates.
- Must have very strong SEO optimization skills, be very proficient in lead generation, and
have a strong graphic design background.
Education
- Bachelor's degree in business or marketing (MA/MS or MBA preferred)
Job Type: Full-time
Pay: $65,000 - $95,000
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
- Paid time off
Schedule:
- 8-hour shift
- Monday to Friday
Experience:
- Marketing: 2 years (Required