Job Summary: Digital Marketing Assistant
Looking for a new member to our marketing team. Needs hands-on experience in SEO, social media management, and digital editing (images and videos), helping us grow our online presence, engage audiences, and drive measurable results.
Who We Are
DTI Industrial Flooring is a trusted provider of high-performance industrial and commercial flooring solutions, serving clients globally. With decades of expertise, we pride ourselves on delivering flooring systems that stand up to the most demanding environments - from warehouses and manufacturing plants to commercial spaces. At DTI, we combine craftsmanship, innovation, and reliability to ensure every project meets the highest standards of quality and durability.
Key Responsibilities:
SEO & Website Optimization
Assist in executing SEO strategies to improve organic search visibility.
Perform keyword research, on-page optimization, and content updates.
Track, report, and analyze website performance using Google Analytics, GSC, and SEO tools.
Support link-building initiatives and monitor SEO rankings.
Social Media Management
Create, schedule, and publish engaging content in text, image and word form across platforms (Youtube, LinkedIn, Instagram, Reddit).
Monitor social channels, respond to comments/messages, and engage with the community.
Track performance metrics and prepare monthly reports on engagement and growth.
Collaborate and help with creation of campaign assets.
Digital Editing (Images & Video)
Edit and optimize images, short videos, and graphics for campaigns, ads, and social content.
Create branded visuals, infographics, and short-form video content (Reels, Shorts, TikToks).
Maintain a digital content library for consistent use across channels.
General Marketing Support
Assist in email marketing campaigns (content, layout, analytics).
Support paid ads asset creation and campaign tracking.
Conduct competitor and market research for trends and opportunities.
Help coordinate marketing events, webinars, and online promotions.
Required Skills & Qualifications:
Bachelor's degree in marketing, Business, Digital Media, Communications, or related field (or equivalent experience).
1-2 years of experience in digital marketing or related role.
Working knowledge of SEO best practices and tools (e.g., SEMrush, Ahrefs, Moz).
Proficiency in social media platforms and scheduling tools (e.g., Hootsuite, Buffer or inbuilt social tools of various platforms).
Should be able to write lucid, American English with impeccable grammar.
Basic to intermediate skills in image and video editing (e.g., Canva, Photoshop, etc).
Familiarity with Google Analytics, Google Search Console, and social media insights.
Strong written and verbal communication skills.
Highly organized with attention to detail and the ability to multitask.
Preferred Skills (Nice to Have):
Experience with website building tools (any 2)
Knowledge of paid advertising platforms (Google Ads, Meta Ads).
Basic HTML/CSS understanding.
Interest in emerging trends in Al, Web3, and digital experiences like AR/VR.
What We Offer
Opportunity to grow with a leading industrial flooring company
Exposure to a wide range of digital marketing campaigns and tools.
Supportive, collaborative team environment with room for creativity.
Competitive salary with performance-based incentives.
Professional development and training opportunities.
A chance to directly contribute to DTI's growth and brand presence.