The Cal Alumni Association (CAA) is seeking a Marketing Associate to help us deliver inspiring experiences to our community of 575,000+ living Cal alums. The Marketing Associate contributes to our growth by producing digital materials for key marketing initiatives and ensuring projects stay on track. Our ideal candidate has previous experience in content production and campaign support, keen attention to detail, and the ability to handle multiple projects simultaneously.
CAA is a mid-sized, dynamic, and multifaceted nonprofit organization committed to providing programs and services that keep Cal alumni of all ages and interests connected to UC Berkeley and to each other. Our programs include an award-winning magazine, scholarships, career services, events, family camp, travel, and more.
SUPERVISOR, WORK SCHEDULE, AND LOCATION:
The Marketing Associate reports to the Senior Director, Marketing and Communications. The position is located in Berkeley, California, with offices at Alumni House on the UC Berkeley campus. The Marketing Assistant will work a hybrid schedule in line with job duties and business needs, with some time working in the office and some time working remotely.
The Cal Alumni Association seeks candidates whose previous experience has prepared them to contribute to our commitment to diversity and inclusion and to increasing the participation of individuals from groups historically underrepresented in higher education. We are looking for applicants who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community.
KEY RESPONSIBILITIES
Campaign Production
Create and update HTML email templates for campaigns, ensuring they are responsive, visually appealing, and optimized for key performance metrics.
Test and troubleshoot email templates across clients and devices.
Assist in email campaign planning, execution, and reporting.
Ensure digital content meets or exceeds our standards for accessibility.
Collaborate with Senior Brand Designer, Marketing Manager, and other team members to develop ideas and optimize digital content.
Edit and lay out compelling web pages and blog posts to maintain high-quality standards.
Project Management Support
Assist with the intake, planning, and execution of marketing projects, ensuring deadlines are met.
Track project progress and communicate with team members to ensure timely completion.
Maintain project timelines and schedules, updating stakeholders on progress as needed.
Organize and coordinate tasks among team members to ensure smooth project execution.
Other duties as assigned.
QUALIFICATIONS
Bachelor’s degree in marketing, communications, media, business, or related field, or equivalent combination of education and experience.
1-2 years of professional experience in a relevant marketing or communications role.
Strong understanding of HTML and email marketing platforms (we use Salesforce Marketing Cloud and Mailchimp).
Familiar with content management systems (CMS) like WordPress.
Comfortable using Photoshop for basic image editing. Additional experience with Adobe Creative Cloud design programs is a plus.
Experience using project management tools (we use Workfront) preferred.
Highly organized, with strong attention to detail and the ability to prioritize tasks in a fast-paced environment.
Ability to communicate and collaborate effectively with cross-functional teams.
SUPERVISION AND CLASSIFICATION
The Marketing Associate reports to the Senior Director, Marketing and Communications, and is an at-will, full-time, exempt position.
SALARY AND BENEFITS
This is a full-time, exempt position with a pay range of $68,640–70,000 annualized. The Cal Alumni Association offers competitive health care benefits, generous vacation and holiday paid time off benefits, and a 403(b) plan with a company match. CAA staff, while not University of California employees, are eligible to participate in many professional development courses, programs, and discounts offered by UC Berkeley. CAA is a friendly, team-centered, and professional environment, and we are committed to creating a culture where all staff feel welcome.
To Apply:
Submit your cover letter and resume with “Marketing Associate” in the subject line. You may be asked to provide a relevant sample of your work. Attachments must be in either MS Word or PDF format. This position will remain open until filled, however, we encourage you to submit your materials for consideration by Friday, March 7, 2025. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
About CAA: The Cal Alumni Association (CAA) is a mid-sized, dynamic, and multifaceted nonprofit organization committed to providing programs and services that keep Cal alumni of all ages and interests connected to UC Berkeley and to each other. Our programs include an award-winning magazine, scholarships, alumni career services, events, family camp, travel, and more. Visit our website to learn more: alumni.berkeley.edu.
Cal Alumni Association
1 Alumni House
University of California, Berkeley
Berkeley, CA 94720-7520