Director of Social Media
Apply here by August 31st: https://forms.gle/V3qTaHoNMyp4sxi49
Job Overview
Own the energy. Amplify the brand. Fill the room—with joy, with dancers, and with purpose.
At the International Academy of Dance (IAD), we train dancers to grow with purpose and poise, perform with excellence, and share the joy and beauty of dance with the world. We're seeking a mission-driven, creative powerhouse to lead visibility, drive enrollment, and shape how the world perceives our culture—even before they step into our studios.
Your Mission
As Director of Social Media, you’ll bring IAD's mission to life (and our collaborators) across digital channels, events, and community touch points. You’ll craft compelling content, tell meaningful stories, and launch enrollment-driving campaigns that make IAD the go-to studio for serious training, joyful connection, and artistic growth.
You won’t just make posts—you’ll spark a movement. You’ll turn vision into visibility, buzz into packed classes, and excitement into dancers who can’t wait to take the stage. And you’ll fill the house with passionate, loyal fans who feel like they’re part of something magical.
- Campaigns that fill classes, performances, and community events
- Create social media content to increase interaction
- Consistent, mission-aligned content presence
- Strategic digital storytelling and retention
- Audiences that feel our values even before they meet us
- Brand voice consistency across social media, email, and print
- Culture that radiates through every piece of content published
Key Responsibilities
- Build and manage our studio’s content calendar (daily, weekly, seasonal)
- Work with staff, interns, and students to create content that matters
- Create and publish content that reflects IAD’s values: joy, excellence, resilience, and expression
- Capture and share behind-the-scenes stories, dancer highlights, teacher moments, and community wins
- Design digital campaigns that drive enrollment, attendance, and engagement
- Write, design, and publish reels, posts, flyers, and promotions that utilize direct response marketing
- Monitor analytics, test new campaigns, and improve performance with data
- Serve as the voice and vibe of IAD across platforms
- Collaborate with leadership to align messaging, visuals, and timing with goals
- Represent IAD in the community through outreach and storytelling
- Must be available in person weekly
What You Bring
- Videography/Photography & video editing skills
- Strong writing, content strategy, and digital design skills
- An eye for aesthetic and dance technique
- Strong understanding of social platforms, content tools, and storytelling best practices
- Confidence in Adobe, Canva, Meta, Google Suite, and email marketing tools
- A passion for dance, youth development, or arts education
- Ability to move fast, meet deadlines, and own outcomes
- Growth mindset: you can learn, adapt, and optimize
You Are Someone Who
- Radiates positive energy - online and off
- Leads with empathy and communicates clearly
- Thrives in organized chaos and keeps calm under pressure
- Protects the culture and raises the bar
- Understands that great storytelling builds trust, connection, and enrollment
- Wants your work to make a real difference in the lives of dancers and families
Compensation & Perks
- Flexible scheduling and hybrid work options
- Creative freedom with room for innovation
- Dance class perks and performance access
- Opportunity to shape one of the most beloved dance brands in Santa Cruz
- Competitive hourly rate commensurate with experience (5-10 hours/week)
Ready to Apply?
This isn’t a background role—it’s center stage. If you’re ready to build something bold, joyful, and powerful with a team that’s redefining what dance education can be…
Apply now and help make the IAD mission visible, vibrant, and impossible to ignore.
Application open through August 31st: https://forms.gle/V3qTaHoNMyp4sxi49
Instructions: Please complete all sections thoughtfully. We’re looking for team members who align with our mission and bring both creativity and commitment to the role.