Vacancy caducado!
OverviewThe Director of Growth Marketing will be responsible for developing and executing a comprehensive growth marketing strategy that optimizes marketing performance and drives customer acquisition, retention, and revenue growth. We're seeking a dynamic individual who possesses a deep-seated passion for professional tennis, coupled with expert growth and performance marketing skills to attract and retain new generations of tennis fans. Reporting to our VP, DTC Product Marketing and Programming, you'll be at the forefront of our efforts to transform how tennis content is consumed and celebrated. This role will involve seamless coordination with our internal product and content teams, as well as forging strong partnerships with external agency collaborators. As a driving force behind our growth initiatives, you'll have the opportunity to make a lasting impact on the future landscape of tennis media.Responsibilities include but are not limited to:
Manage paid marketing strategy, including planning and implementing campaigns (with agency partners) across online and offline channels.
Help prioritize key channels, optimize media mix, develop audience targets, and identify A/B testing opportunities to drive user acquisition, as well as brand awareness and engagement
Elevate agency partnerships through continuous strategy improvement and tactic optimization
Manage internal communication about agency efforts and impact on wider organization
Define, track, and report KPIs (i.e. conversion rates, cost per acquisition, etc.) to measure marketing performance and enable data-driven decisions.
Own and refine forecasts/projections in coordination with Finance, adjusting accordingly based on marketing KPIs, content/programming, and other priorities in select windows.
Create a well-organized process for sharing results on business critical KPIs related to growth (volume, CPA, retention, LTV) and own achievement of weekly and monthly KPIs and tracked learnings.
Oversee and optimize the performance marketing budget, ensuring effective allocation to maximize ROI.
Leverage internal analytics and 1P data to develop new audience segments/user personas for growth and identify high-value segments for retention and CRM opportunities.
Partner with cross-functional teams (CRM, Analytics, Product, Brand/Content, Social, Partner/Event Marketing, Customer Service, Finance, etc.) to align efforts and strengthen the overall consumer experience.
Define short and long-term priority areas for DTC growth, coordinating opportunities across linear, B2B, and key international markets.
Continuously identify new opportunities to inform marketing strategies, including evaluating new digital marketplace trends, staying updated on the competitive landscape, and attending industry events.
Required Qualifications :
Minimum 7 years’ experience in growth and performance marketing.
Bachelor’s degree required.
Minimum 5 years’ experience working closely with agency partners.
Expert in performance marketing, lead generation, conversion, and online customer acquisition, including quantitative concepts (e.g., CPA, LTV, ARPU, churn rates, etc.)
Skilled in developing audience segmentation to optimize acquisition, engagement, and win-back strategies.
Preferred Qualifications :
Innovative thinker with a strong analytical mindset.
A collaborative team player who is adept at working with cross-functional teams.
Meticulously organized and detail oriented.
Adaptable and agile to the constantly evolving tennis media landscape.
A results-oriented professional who is comfortable being held accountable for achieving measurable outcomes.
A person with genuine interest in professional tennis with a demonstrated knowledge of men’s and women’s players and events.
Tennis Channel is proud to be an Equal Opportunity Employer and Drug Free Workplace!About Tennis ChannelTennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.About SinclairMake your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. Also, we have affiliations with all of the major broadcast networks, our own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!About the TeamThe life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.The base salary compensation range for this role is $85,000 to $120,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.#tennis
Vacancy caducado!