Marketing Strategy & Planning Director

This role will be in the CCMO's (Chief Customer and Marketing Officer) organization, responsible for driving Freshworks’ marketing initiatives, focusing on the priorities, operational excellence, and delivery on our Objectives and Key Results (OKR’s) and annual plans, and operating rhythm for our global marketing team. This role is pivotal in ensuring that marketing strategy, execution, and cross-functional collaboration come together seamlessly, enabling the team to operate at peak performance and maximize impact to our annual goals and objectives. You will work closely with the marketing leadership team, the CCMO and key internal stakeholders to drive alignment to ensure timely and successful strategy execution. You will also shepherd several key marketing initiatives that will serve to help us evolve and mature our practices. The ideal candidate has proven experience navigating and optimizing marketing strategy & operations at scale, ensuring efficiency, reliability, and sustainable growth.Key Responsibilities:Ensure the marketing team runs like an operational machine:Drive operational efficiency by identifying areas for improvement, removing roadblocks, and implementing streamlined processes working with across key stakeholders, including operationsWork closely with operations, sales and marketing teams (brand, digital, product marketing) to ensure that campaigns and programs are executed efficiently and aligned with overall business goalsEstablish templates to build, measure and assess impact of marketing initiativesHelp drive visibility into the accountability and performance of key stakeholders to deliver impact Manage the marketing team’s rhythm of business, and employee engagement efforts, refining it through the yearEnsure the marketing strategy is executed against to support business goals:Collaborate with marketing leaders to develop and translate high-level marketing strategies into actionable plans and initiativesLead annual and long-term marketing planning, ensuring alignment with corporate objectivesRegularly engage with the Chief of Staff to ensure the marketing strategy and projects align with broader org and company goals, and provide regular updatesCollaborate with the marketing leadership team on ongoing benchmarking of marketing spend and performance to identify and share best practicesWhere needed in partnership with marketing leadership, conduct benchmarking, competitive analysis, and consumer insights to inform marketing decisionsIn partnership with FP&A, Human Resources and Talent acquisition, optimize spending across channels to maximize ROI on marketing investments