The Americas Lead - Field Marketing – SMB/Commercial Segment role plays a pivotal role in shaping and executing marketing programs that enhance customer engagement and accelerate business pipeline growth. This role is responsible for developing and implementing targeted marketing initiatives—including direct mail, amplifying digital campaign impact, launching sports & hospitality activations, managing 3rd party sponsorships, and supporting executive engagement programs—designed to attract, engage, and convert SMB/Commercial buyers.Success in this role requires a customer-first mindset, a deep understanding of SMB/C buyer behaviors, and strong cross-functional collaboration skills. The ideal candidate will work closely with sales teams, regional field marketers, and GTM stakeholders to ensure marketing efforts align with business objectives while creating valuable, trust-building experiences that foster meaningful customer connections.
Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).Key ResponsibilitiesStrategic Program Leadership: Develop and implement ABM, direct mail, and digital scale event programs across multiple sales segments, including Small Business and Commercial segments. Sales Partnership – Partner closely with SMB/Commercial sales teams to support demand driving efforts, identify high-potential accounts, and align marketing initiatives for maximum impact.Project & Program Management – Effectively coordinate multiple campaigns and deadlines, ensuring seamless execution and measurable outcomes.Adaptability & Agility –Thrive in a fast-paced environment, adjusting strategies as business needs evolve while proactively identifying new opportunities.Partner & Channel Marketing – Leverage partnerships and co-marketing opportunities to expand reach and engagement in SMB segments.Funnel Acceleration: Create and execute strategies to improve marketing funnel velocity and conversion rates, working closely with business development teams to drive measurable pipeline results.Cross-Functional Collaboration: Align with Field Marketing, Integrated Campaigns, and Partner Marketing teams to ensure unified program execution and maximize effectiveness.Event Management: Plan and manage end-to-end digital and scale events, ensuring seamless execution, alignment with goals, and high ROI.Innovation & Optimization: Identify and implement innovative data-driven approaches to accelerate growth, leveraging data-driven insights to refine campaigns and optimize performance.Sales Interlock: Serve as a key connector between marketing and business development, ensuring alignment, communication, and seamless execution of shared objectives.