Senior Staff Writer, MD+DI

The Informa Markets - Engineering group is seeking a Senior Staff Writer to create high-quality, compelling, and targeted content for its industry-leading Medical Device + Diagnostic Industry (MD+DI) B2B media brand.The ideal candidate has experience writing for business-to-business media, and ideally some knowledge of or experience covering the medtech/medical device or a related industry. The candidate thrives on producing compelling, originally reported content in a fast-paced environment. This person is adept at creating high-impact, original content that connects the dots around industry trends; keeps our readers apprised of new technology and industry developments; generates website traffic; and drives engagement. The right candidate must have creativity to brainstorm story ideas and execute them on daily, weekly, and monthly deadlines. They must be willing to experiment with new storytelling formats and use data to inform coverage.You are accountable for:Conducting research, interviewing industry sources, writing stories, and editing contributed content related to medical device design, manufacturing, regulatory, and business topics. Brainstorming, pitching, developing, and executing features, news analysis, and news briefs.Going beyond the press release to provide informed analysis and/or insight in every article. Providing real value to readers and content that other outlets aren’t offering.Covering trends in medical device design and manufacturing, with an emphasis on innovation in materials, components, equipment, and manufacturing processes.Producing slideshows, infographics, videos, and other multimedia content to engage readers beyond the written word.Adapting and creating content for social media.Optimizing content to ensure search engine discoverability.Measuring, monitoring, and optimizing content effectiveness using web and social media analytics.Assisting with building and editing of e-newsletters as required.Attending and producing content from live events.Completing additional assignments and tasks as required.