Description We are seeking a highly motivated and detail-oriented SEM Specialist to manage and optimize our paid search campaigns. This hands-on role is focused on driving scalable and efficient user growth through performance monitoring, campaign optimization, structured experimentation, and comprehensive reporting on key metrics. The ideal candidate will have a background in managing paid search programs, a solid understanding of critical paid marketing metrics, and the ability to work within predefined strategies and roadmaps. This is a long-term, remote contract opportunity.Responsibilities:
Manage Paid Search Campaigns: Oversee the execution and day-to-day management of paid search campaigns (Google Ads, Microsoft Ads, etc.), identifying optimization strategies to achieve key performance indicators (KPIs), including CTR, CPC, CPA, and conversion rates.
Analysis and Reporting: Track and analyze critical paid marketing metrics, interpret data, and communicate actionable insights to relevant stakeholders in a clear and concise manner.
Experimentation: Launch new campaign experiments following a structured roadmap and timeline to test innovative strategies for user acquisition and retention.
Monitoring Performance: Ensure campaigns are running smoothly, identifying and resolving technical or performance-related issues as they arise.
Requirements
Minimum of 2 years of experience managing a complex paid search program with a sizable monthly budget.
Proficient in paid advertising platforms such as Google Ads and Microsoft Ads, with a deep understanding of campaign optimization and reporting tools.
Strong data analysis skills are a plus to identify trends, diagnose issues, and provide actionable insights.
Exceptional attention to detail and ability to adhere to predefined strategies and roadmaps while meeting tight deadlines and goals.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .