Company Overview
Bitchin’ Sauce is one of the fastest growing food brands in the United States. The brand has exploded onto the
consciousness of taste-forward consumers because of a remarkably healthy and shockingly tasty product that
people cannot stop dipping, spreading, and smothering on their favorable foods. Bitchin’ Sauce is made from
raw, California almonds and is Gluten-Free, Vegan, Kosher, Project Non-GMO Certified, and is totally Bitchin’.
First introduced in the San Diego farmers markets, Bitchin' Sauce has single-handedly pioneered the nut-
based dip category and is transforming eating. The company has grown from a small ragtag crew in the farmers markets to over 80 employees with distribution to over 7,500 major retailers nationwide. Our award-winning dips are available in healthy grocers and in major retailers such as Whole Foods Market, Sprouts, Costco, Safeway/Vons, and Target.
The Bitchin' Team is made up of a bunch of scrappy, problem-solvers with an uncompromising commitment to delivering taste, quality, and excellence in all we do. Authenticity is not a poster on the wall, it’s simply the reality at Bitchin’ Sauce – always has beenalways will be. We share a common vision of spreading a totally Bitchin' lifestyle and find every opportunity to use our skills and resources to give back to people and community. Nothing makes us happier than helping each other discover our personal strengths and utilizing them within our company.
Position Overview
Bitchin' Sauce is seeking a results-driven and experienced Social Media Director to lead the growth and development of our social media platforms. As the Social Media Director, you will be responsible for developing and executing a comprehensive social media strategy to increase brand awareness, drive engagement, manage and develop organic relationships with influencers, and grow our audience across all relevant platforms. You will play a crucial role in shaping our brand's online presence and leveraging social media to achieve our marketing objectives.
Duties and Responsibilities
Develop and implement a strategic social media growth plan aligned with Bitchin’ Sauce’s brandidentity, marketing goals, and target audience.
Define clear objectives, KPIs, and benchmarks to measure the success and effectiveness of our social media initiatives.
Identify opportunities for growth and expansion across all social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, TikTok, and emerging platforms.
Create compelling content across various social media platforms, including Instagram, Facebook, Twitter, TikTok, LinkedIn, and Pinterest, that resonates with our audience and drives engagement.
Manage all social media channels, including content creation, posting schedules, community management, and customer interactions.
Collaborate with the marketing team to develop integrated campaigns and promotions that drive brand awareness and product sales.
Monitor social media trends, analyze performance metrics, and identify opportunities for optimization and growth.
Stay up-to-date with industry trends, emerging platforms, and best practices in social media marketing.
Build and maintain relationships with organic influencers, brand ambassadors, and strategic partners to expand our reach and amplify our message.
Create and manage influencer outreach campaigns, including crafting personalized pitches, coordinating product shipments, and tracking responses.
Track and analyze influencer campaign performance metrics, including reach, engagement, and ROI, and provide regular reporting to stakeholders.
Stay informed about relevant news, events, and cultural moments to leverage for real-time marketing opportunities.
Develop and manage the social media budget, track expenses, and provide regular reporting on ROI and performance metrics.
Assist CMO, VP of Marketing, and Director of Marketing with any unforeseen tasks.
Other tasks that may be assigned from time to time
Qualifications
Proven experience (3 years) in social media management, preferably in a fast-paced and dynamic environment.
Demonstrated success in developing and executing social media strategies that drive audience growth, engagement, and conversion.
Strong understanding of social media platforms, algorithms, and best practices, with expertise in content creation, community management, and analytics.
Analytical mindset with the ability to interpret data, extract insights, and make data-driven decisions to optimize performance.
Creative thinker with a passion for storytelling and visual communication, with a keen eye for design and aesthetics.
Working Conditions
● The Employee will be responsible for time sensitive tasks that may require specific working hours.
● The Employee may be required to travel to marketing events, trade shows, etc.
● The Employee is expected to work in a full-time capacity.
● The Employee must be able to work in a remote work environment.
Bitchin’ Benefits
● Healthcare - coverage for employees + dependents
● 401k - up to 4% match
● Paid Time Off - 10 paid holidays + additional vacation time
● Bitchin' Kids – reimbursement for qualifying childcare expenses
● Volunteer Time Off - weekly time off to volunteer in the community
Please be advised that as part of our interview process for each position, in accordance with California labor laws, candidates may be asked to undergo skills testing to assess their suitability.
Bitchin' Sauce, LLC is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Bitchin' Sauce, LLC makes hiring decisions based solely on qualifications, merit, and business needs at the time. For more information, reach out to [email protected] for the full policy.