DescriptionSenior Marketing SpecialistLocation: Los Angeles, CA (Remote with local travel to ICF's office and client events as needed)Ready to make a difference?ICF delivers all the strategic communications and marketing services of a top-flight public relations agency, plus the Energy Efficiency domain expertise and resources of a leading international consulting firm.Our award-winning Marketing team is growing and in search of a Senior Marketing Specialist who is passionate about planning, developing, and implementing marketing strategies in support of a new, major statewide wildfire recovery program. This is an excellent opportunity for someone with at least five years of professional marketing communications experience looking forward to building a long-term career with an innovative company that has a multitude of opportunities for growth and advancement.The Senior Marketing Specialist will be part of the marketing account team and will work on planning, development, and implementation of marketing and advertising strategies and communications activities to support our energy efficiency efforts for a new California-wide wildfire recovery program. Working with program and disaster recovery colleagues, the marketing team conducts all aspects of marketing on two levels. The first focuses on education and awareness to key stakeholders, and the second drives awareness and participation amongst impacted communities. Collective responsibilities include strategic planning, research, identity and material development, paid media and social guidance, and partnership and outreach team support. To implement marketing campaigns, the team works with a dedicated creative and media services group, to help direct and manage various tasks and campaigns. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.Why you will love working here:
Quality of life: Flexible workplace arrangements, work-life balance
Investment of the community: Donation matching, volunteer opportunities
Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
And many, many more (Ask your recruiter for more details!)
What you will be doing:
Providing input and recommendations for marketing plans and outreach activities.
Working directly with internal team leadership and client(s) to develop and implement marketing and communications plans for stakeholder and public audiences.
Play a critical role in bringing a new program to market.
Working with ICF Next creative services team to fulfill the development of marketing materials including advertising campaigns, websites, program collateral, email, print, online, social media, events, etc.
Working with the ICF Next Media Services team to develop, propose, and implement advertising campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, social media, events, etc.
Managing the review and approval process for marketing materials, including working across the organization to deploy efforts.
Preparing monthly reports on activities and results of the marketing program.
Plan and run meetings with diverse internal teams, and present directly to client.
Providing marketing advisement and support for local outreach in impacted communities.
Consulting with program and disaster recovery team on specific needs and related materials.
Coordinates create asset production.
Developing briefings, presentations, and other communications tools.
Tracking multiple deliverables on deadlines using Microsoft suite, including Excel spreadsheets, SharePoint, and other tools.
What we need you to have (minimum qualifications):
Bachelor’s degree in marketing or related field (or applicants can substitute one year of related experience for one year of education)
5+ years of working experience in marketing, advertising, social marketing, or working in consumer marketing at an advertising agency or related work experience
1+ year of experience paid media, digital advertising, traditional marketing, and social media environments.
What we would like you to have:
Working in an advertising agency and/or on a consumer marketing account.
Experience driving results through marketing.
Experience working with local governments, community partners, and trade groups.
Developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects.
Confidence in consulting and leading collaborative efforts with diverse teams.
Working in a fast-paced, multi-tasking environment.
Interest in and commitment to positive community impact and the environment.
Professional Skills:
Strong analytical, problem-solving, and decision-making capabilities.
Superior interpersonal skills including courtesy, professionalism, and a cooperative attitude.
Excellent verbal and written communication skills.
History of positive client relationships.
Creative thinker with a positive attitude who enjoys a challenge and finding solutions.
Detail oriented with the ability to multi-task in a fast-paced environment, and to manage multiple projects, deadlines, and priorities.
Ability to work independently, seek help as needed and contribute to team and company culture.
Proficiency in MS Office Applications (Word, PowerPoint, Outlook, Excel)
Working at ICFICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy (https://www.icf.com/legal/equal-employment-opportunity) .Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.Read more about workplace discrimination rights , the Pay Transparency Statement (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp%20EnglishformattedESQA508c.pdf) , or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. (https://www.icf.com/legal/equal-employment-opportunity)Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.The pay range for this position based on full-time employment is:$72,402.00 - $123,084.00California Remote Office (CA99)