Job Details

ID #53748902
Estado California
Ciudad Los angeles
Tipo de trabajo Full-time
Salario USD TBD TBD
Fuente The Wonderful Company
Showed 2025-03-31
Fecha 2025-03-31
Fecha tope 2025-05-30
Categoría Etcétera
Crear un currículum vítae
Aplica ya

Programmatic Digital Marketing Strategist

California, Los angeles, 90001 Los angeles USA
Aplica ya

Lead strategy, planning, budgeting and execution of full funnel programs that drive sales growth across Amazon, Instacart and other eCommerce marketplaces.Establish, deliver and report on financial metrics for digital marketing campaigns.Build, monitor, and manage sponsored ads.Partner with brand and marketing teams on creative assets for display ads.Support the sales team on their retail customers’ eCommerce capabilities and requirements.Collaborate with the media team and digital agencies to manage DSP.Execute and optimize programmatic advertising campaigns within Amazon DSP, focusing on achieving client KPIs and maximizing ROI. This includes campaign setup, targeting, bidding strategies, and ongoing performance monitoring.Analyze campaign performance data, identify trends and insights, and implement optimizations to improve campaign effectiveness. This includes A/B testing, audience refinement, and bid adjustments.Collaborate with marketing teams to develop programmatic advertising strategies aligned with overall marketing objectives. This involves understanding client goals, target audience, and product offerings.Provide insights into digital grocery industry, staying up-to-date on digital advertising trends to build and maintain competitive advantage in the online space.

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