The annual base salary for this position ranges from $97,200.00 in our lowest geographic market to $217,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.Information about benefits can be found here (https://jobs.nike.com/benefits) .WHO WE ARE LOOKING FORWe’re looking for a Jordan Brand Marketing Lead based out of Los Angeles that will support the strategic direction and execution in partnership with North America for Critical Sport and commercial moments. This position will lead our cohort marketing offense for prioritized consumer segments, creating and implementing strategies that drive meaningful, daily relationships with Jordan Brand consumers. The ideal candidate will have strong leadership skills, a proven track record developing and driving cohort-based, multi-channel marketing plans, and a passion for obsessing the consumer – who they are, how they behave, what their needs are, and how we, as Jordan, can best serve them! This role lives and breathes at the unique intersection of art and science – It’s as much about being able to successfully translate complex data/insights, as it is using incredible brand creativity and intuition to uncover inspiring storytelling, drive a great brief, and ultimately, create amazing connections with consumers. We are driving transformation; the ideal candidate will thrive in ambiguity and be excited to help create the future.WHAT YOU WILL WORK ONIf this is you, you’ll be in charge of leading the North America vision and strategy, with an emphasis on LA, for daily marketing activations focused on consumer engagement, membership acquisition, retention and reengagement against defined consumer growth priorities. This will entail creation and execution of both seasonal and daily full-funnel, multi-channel marketing plans, and close partnership with brand creative to ensure storytelling is optimized against the distribution plan to drive LTV and improve engagement. A test-and-learn approach will underscore all work, and you will be charged with helping shape consumer cohort learning agendas and measurement plans, to unlock our ability to “read the consumer” daily.WHO YOU WILL WORK WITHTo drive the daily cohort marketing offense, you will work cross-functionally with key partners across channels, media, creative, data science, insights, planning, and brand marketing teams. You’ll also partner closely with the extend Jordan Brand Marketing Team based in LA, as well as the cross functional North America Jordan Brand Marketing Team. This is a team sport and will require consistent collaboration, partnership and consensus across the Jordan Brand matrix. In this role you will provide report directly into the Jordan Brand Marketing Director for LA.WHAT YOU BRING
Bachelors degree in Marketing, Business, Communications, or related field or equivalent combination of education and experience.
5+ years of work experience in digital/online marketing or related field
Expert understanding of digital marketing strategy and tactics across key channels including digital apps, email, .com experiences, paid media and social
Proven track record leading and driving cohort-based, multi-channel marketing strategies, ideally for parent/teen targets
Outstanding leadership skills to influence functional teams and large cross-functional projects
Excellent written and verbal communication skills, including presentations
Strong analytical skills and comfort demonstrating art and science to inform plans and decision making
Strong understanding of digital analytics best practices and proven capability to use data to drive business decisions
Experience working in Agile processes, a plus
Preferred:
Experience leading brand campaigns targeting the performance consumer.
Experience working in sport / basketball category.
Experience working in highly matrixed, complex organizations.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.