We are seeking a highly experienced and results-driven Media Specialist to join our team. We are a multi-location law firm serving a range of legal needs with a major emphasis on all aspects of estate planning and civil, and real estate law. This is a remote position, and the primary goal is to create brand awareness while attracting new clients through strategic digital marketing efforts.
In this role, you’ll create, manage, and optimize digital ad campaigns across platforms like Google, Yelp, Facebook, Instagram, and YouTube, while crafting engaging content to elevate our social media presence and connect with potential clients. Additionally, you will be responsible for regular reporting of ad results in order to track performance and make data-driven decisions. There may also be additional general marketing tasks as needed, based on availability and experience.
Responsibilities:
Create, manage, and optimize ad campaigns on Google, Yelp, Facebook, Instagram, and YouTube to increase brand visibility and attract quality leads across our multi-location firm.
Develop and implement social media content strategies that foster brand recognition and engage potential clients.
Track, analyze, and report on campaign performance regularly, using data insights to refine ad strategies and improve results.
Collaborate with the team to ensure all marketing initiatives align with the firm’s mission and brand voice.
Stay up to date on the latest trends in digital marketing to ensure the firm stays ahead of the competition.
Take on additional marketing tasks as needed and able, such as email marketing or content creation for other platforms.
Qualifications:
Proven experience creating and managing successful multi-level digital ad campaigns on Google, Yelp, Facebook, Instagram, and YouTube is imperative.
Strong writing and content creation skills for social media platforms to engage potential clients. Experience with AI is a decided benefit.
Ability to analyze campaign data, report on results, and refine strategies to increase brand awareness and client acquisition.
Experience with various types of Facebook and Instagram campaigns and marketing objectives including reels, story, video and lead ads.
Experience creating and managing successful Google ad campaigns for a variety of services.
Ideally, the candidate will have expertise across all platforms listed above. Nonetheless, we welcome applications from candidates with expertise in fewer platforms.
We are seeking candidates with significant experience and a proven track record of success.
Experience in the legal or professional services industry is a plus but not required.
Strong attention to detail, excellent communication skills, and a proactive, results-oriented mindset.
Motivated and comfortable working independently in a remote environment.
If you're a seasoned digital marketing professional passionate about helping a growing multi-location law firm increase its visibility and client base, we’d love to hear from you!
Job Type: Part-time
Pay: $25.00 per hour
Expected hours: 10+
Experience: 2+ years in digital marketing preferred