Social & Influencer Strategist

Role OverviewAs the Social & Influencer Strategist, you’ll develop integrated strategies that drive cultural relevance, performance, and brand equity through social media and influencer marketing. You’ll help brands grow communities, elevate their storytelling, and collaborate with creators who align with their values and voice. You understand platforms, trends, and talent—and how to turn them into impact.What You’ll DoDevelop social and influencer strategies across TikTok, Instagram, YouTube, and emerging platformsWork with the broader strategy and creative teams to successfully integrate social and influencer channels into broader campaigns - including helping to sell it as a channel (how it brings value, is critical to impacting our audience(s) etc.) Author briefs that inspire content creators, influencers, and internal teamsIdentify and vet influencers/creators for campaigns and always-on partnershipsLead competitive audits, social listening, and platform trend reportsBuild frameworks for community engagement, content pillars, and channel rolesCollaborate closely with creative and media teams to ensure ideas are socially native and scalable, while supporting the creative vision through execution and launch.Monitor performance and optimize campaigns with platform best practicesPackage up results and present insights and recommendations to internal teams and clients