Global Digital Campaigns Analyst, Visa Consulting & Analytics

OverviewThe Visa Consulting and Analytics (VCA) team, part of Visa’s larger Advisory Services function, works to create tangible, impactful financial results for Visa’s network clients, including both financial-services providers and merchants. Drawing on decades of expertise in strategy consulting, data analytics, brand management, marketing, operations and macroeconomics, VCA works collaboratively with other teams within Visa to solve clients’ real-life pain points.VCA’s Global Strategy & Operations team supports the business unit globally through the development of optimized foundational processes, strategy, and operational performance for the consulting organization. This role will report to the Senior Manager, Marketing & Communications, under the Communications & Employee Experience pillar.ResponsibilitiesResponsibilities for the Digital Campaigns Analyst include, but are not limited to, supporting the commercialization and socialization of VCA’s thought leadership program and assets in the following areas.Email marketing. Support the commercial expansion of VCA’s reputation and brand awareness via external email marketing.Support the optimization of external newsletters for user experience to help disseminate VCA thought leadership and grow global subscriber baseKeep stakeholders informed of external editorial calendarManage responses from clientsUse email service providers like Oracle Eloqua, to support the distribution of client-facing communicationsSocial-media marketing. Support the socialization of VCA’s thought leadership program and assets using various social marketing platforms.Ideate, generate, and optimize external messaging respective to the audience, the targeted clientele, and the social platformDesign parameters for paid advertising campaigns, manage budget, and oversee campaign performance, adjusting as needed and noting best practicesExtract data to measure and analyze campaign performance according to key performance indicators and present findings to leadership teams to refine strategy and track impactCollaborate with internal data and social-media teams to keep benchmarks updated, and inform stakeholders of lead-generation effortsHelp maintain healthy growth rate of the VCA LinkedIn showcase company page to meet targetsSearch engine optimization (SEO) and Search engine marketing (SEM). Support SEO optimization opportunities for improving engagement on VCA webpages.Conduct keyword research to help drive webpage traffic and improve ranking in results page of search enginesIdentify opportunities for content growth, with a focus on appearing in relevant search queries, driving strong brand identity, and owning content narrativeConduct competitive analysis, as well as identifying gaps in VCA’s content or areas of improvement on family of Advisory Services webpagesSupport the transition to more user-optimized formattingMetrics and measurement. Support with measurement, monitoring and reporting to build our measurement capabilities.Pull and analyze data from various channels including Google Analytics (G4), the performance of all VCA digital marketing channelsEvaluate the success of digital marketing channels and campaigns, create quarterly metrics presentations in PowerPoint, and provide concise, actionable insights to integrate into and improve VCA’s social media strategyInternal communications and digital governance. Support VCA’s internal communications operations and maintain good list hygiene for various distribution channels.Liaise and connect with the regional communications teams, informing and supporting them on relevant developmentsSupport proliferation of regular internal newsletters, connect with regional leads for updates each month to ensure global representationInform and support a culture of celebrating by posting regularly to VCA’s Viva Engage employee communityOperate with a global mindset and work with Advisory Services regional communications teams, informing and supporting them on developments relevant across multiple regionsVarious other tasks related to data aggregation, reporting, and administrative coordination may arise sporadicallyThis role is classified as a hybrid position. Hybrid employees have the option to alternate working in-office and remotely. Employees in hybrid roles are expected to work in-office a minimum of two to three set days a week, with the general guideline of being in-office at least 50 percent of the time (determined by leadership team and location and subject to shift based on business needs).