Marketing Manager, UGC Gaming (Roblox & Fortnite)

The Opportunity: The Marketing Manager, UGC Gaming (Roblox & Fortnite) will lead go-to-market and live ops marketing efforts for user-generated content (UGC) experiences on creator platforms, helping to shape the way Mattel brands show up authentically within next-gen digital ecosystems.You will develop and manage creator, community, and social campaigns that bring our experiences to life. This includes close collaboration with internal teams (Product, Global Brand Team, Franchise, Communications, Social, Legal, and Production) and external developers and agency partners to execute high impact launches and sustain player engagement post-release. You will also own the marketing calendar across multiple titles, ensuring all messaging is coordinated, timely, and aligned with platform-native best practices.This is an exciting opportunity for a culturally fluent, execution-focused marketer who thrives at the intersection of brand, community, and digital experiences, and who can seamlessly connect creative storytelling with business impact.What Your Impact Will Be: Lead go-to-market planning and execution for UGC experience launches, content updates, and live service campaigns.Manage an integrated marketing and social calendar across multiple experiences, ensuring alignment across internal and external teams.Collaborate across Future Lab and Mattel, including Product, Brand, Comms, Social, Legal, and Creative, for unified campaign strategy and execution.Serve as the primary marketing liaison to external game developers, creator talent, and agency partners.Plan and execute platform-native creator campaigns, including early access programs, paid influencer activations, UGC contests, and co-creation initiatives.Support the planning and execution of in-experience events or community activations that align with marketing and product milestones.Work closely with performance marketing and brand teams to align organic content with amplification strategies and campaign KPIs.Analyze and optimize campaign and creator performance across platforms by tracking key KPIs, collaborating with finance and performance teams on budget and ROI alignment, and staying current on platform trends, fan behavior, and creator culture to ensure all campaigns remain fresh, discoverable, and effective.