Vacancy caducado!
The Senior Data Scientist, Marketing Analytics & Insights joins a growth area at Columbia TriStar Marketing Group, a Sony Pictures Entertainment company, positioned at the fast-moving intersection of film marketing strategy, shifting consumer behaviors, and big data/predictive modeling. The role is built for a thought-leader, self-starter, and creative, quantitative thinker; someone comfortable pushing for structured insights amidst disparate data sets, and excited about joining a team that applies data and analytics to evolving Theatrical Film Marketing.RESPONSBILITIES:Machine Learning Initiatives: Predictive Box Office Modeling, Audience & Content Insights
Support improvement of predictive box office tools, calibrating a wide variety of datasets to support robust predictive outputs.
Generate meaningful insights from many disparate digital signals and datasets.
Use datasets and ML tools to enable modular and comprehensive research into drivers of moviegoing behavior, content effectiveness and of related proxy measures and datasets.
Adapt predictive models for the quickly changing marketplace, enhancing film recommender engines and identify new ways of guiding film greenlighting and early decision making.
Data & Tools Strategy
Assess business needs to build and translate complex machine learning (ML) model outputs (R, Python) into tangible, actionable and interactive reports tools and other granular statistical analyses.
Participate in acquisition, assessment and deployment of new consumer, content and marketing datasets, alongside Engineering and IT teams.
Guide strategic integration & analysis of new data.
Skilled In:
Advanced Statistics
Programming
Visualization & Presentation
Project Management
Team Leadership
Other:
Master’s degree plus 1 year of analytics and data science experience
The anticipated base salary for this position is $115,500 to $154,500. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
Vacancy caducado!