Head of Global Licensing, Apple TVCulver City,California,United StatesMarketingAt Apple, we are passionate about bringing phenomenal products, services, and experiences to our customers around the world. We are also storytellers at heart, committed to improving the lives of those we engage, entertain, and hopefully, inspire. Apple TV+ is seeking a Head of Global Licensing who will lead all aspects of licensing content for Apple TV+—from setting licensing strategy, to leading commercial negotiations, ensuring successful content launches and rapidly iterating based on quantitative performance insights. This is a senior position, with high visibility and impact. It mandates a seasoned business leader who can both set a vision and roll up their sleeves to navigate a large and matrixed organization. Successful candidates will demonstrate an extensive track record leading content licensing negotiations for a leading subscription streaming service. This includes possessing detailed knowledge of content valuation and pricing trends for both Film & TV series, as well as a meticulous understanding of commercial negotiating terms that underpin current licensing agreements. Candidates will also be able to evidence a sterling reputation among their peers and strong relationships with senior counterparts across the content licensing space—including all of the major Hollywood studios & indies, as well as global content distributors in major international markets.Description
Develop and implement a differentiated content licensing strategy for Apple TV+, taking into account the service’s unique market positioning, original content strategy and audience demographics. Identify and prioritize key content categories & markets to drive subscriber acquisition/engagement KPIs. - Lead negotiations for high-value content acquisition deals, including exclusive and non-exclusive licenses. Navigate sophisticated rights agreements, ensuring favorable terms and protecting the company’s interests. Lead all aspects of renewals and extensions of existing deals. - Lead the licensing efforts across multiple regions, including North America, Europe, Latin America, and APAC. Understand regional content preferences while optimizing global content offerings and ensuring regulatory compliance. - Build and maintain positive relationships with major studios, production companies, distributors, and other content providers. Drive strategic partnerships to improve content offerings and secure unique content opportunities that differentiate the platform. - Collaborate closely with internal teams (e.g. Editorial, Legal, Content Ops, Marketing, PR, and International) to ensure that content offerings align with customer preferences, platform capabilities, and legal frameworks. Work with Content Strategy & Data Science teams to analyze performance and make data-driven decisions. - Work with Finance to lead all aspects of budgeting and prioritization. Provide regular reporting on licensing KPIs, content performance, and value. - Stay ahead of industry trends, emerging content formats, and evolving distribution models (e.g., AVOD, FAST, etc.). Identify new opportunities for growth through innovative content partnerships or formats. - Project manage a cross-functional team of professionals, providing mentorship, support, and encouraging a culture of innovation and excellence. Be a center of knowledge for any ad hoc licensing-related questions that arise.
Minimum Qualifications
Minimum of 10 years in content licensing, acquisitions, or distribution, with at least 5 years in a leadership role, specifically in the SVOD space.
Proven record of optimally negotiating high-value, nuanced content agreements with major content owners, studios, and distributors; both small and large deals (from under $10M to over $1B).
Deep industry connections and outstanding reputation among peers. Extensive knowledge of market pricing and global trends across TV and movies, in all genres.
Strong understanding of global licensing models, market dynamics, and regional content preferences. Experience negotiating complex, multi-territory content deals. Knowledge of regulations pertaining to streaming video offerings (e.g. AVMS) a plus.
Strong ability to think strategically and long-term, balancing immediate content needs with the company’s overall vision and growth targets. Deep knowledge of the SVOD landscape with the ability to anticipate market trends and adapt the licensing strategy accordingly.
Ability to work effectively with senior leadership, legal, finance, data, and marketing teams. Experience collaborating with a diverse, global workforce.
Exceptional verbal and written communication skills with the ability to clearly articulate sophisticated concepts and strategies to senior leadership & a broad range of internal partners. Strong interpersonal skills and the ability to foster strong relationships with key external collaborators.
Demonstrated leadership and management experience, with the ability to inspire, motivate, and develop high-performing teams.
BA/BS
Key QualificationsPreferred Qualifications
MBA, JD, or equivalent experience in consulting or finance field.
Education & ExperienceAdditional RequirementsPay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $191,300 and $352,700, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088EEOCKnowYourRights6.12ScreenRdr.pdf)
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