Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.To learn more about our values and our culture, visit Vans Careers (https://www.vans.com/en-us/careers) or www.vans.com (https://www.vans.com/en-us) .What will you do?As the Digital Content Coordinator, you will execute the content strategy for the North America websites (US and Canada) and mobile app. You are responsible for ensuring content updates are communicated, launched, tested, and measured. You will support the Digital Content team in managing the content library within the content management system and its surrounding processes. The position reports to the Sr. Manager of Digital Content and is a hybrid position working 3 days at our Costa Mesa, CA headquarters and 2 days from home.Let’s break down that day-in-the-life a bit more.Content Strategy and Execution
Coordinate and execute weekly, monthly, quarterly, and seasonal content updates for the website and mobile app, aligning with the master content calendar.
Produce and manage various content types, including editorial pieces, landing pages, category page content, and product page content.
Plan and execute updates with a mobile-first approach, ensuring content is optimized for user experience and search engines.
Review and approve all content for accuracy, visual consistency, and adherence to SEO best practices.
Write copy to optimize all areas of the site (on-page and off-page), including meta titles/descriptions, on-page category copy, anchor text, and product descriptions.
Quality Assurance and Optimization
Pre-launch: Conduct thorough quality checks and testing for new content, site features, and functionality prior to release.
Post-launch : Review live updates for layout accuracy, link integrity, and visual performance across multiple browsers and devices.
Optimize content using SEO best practices, including keyword integration, meta tag creation, internal linking, and schema markup.
Regularly test the site to ensure the accuracy of content and functionality, identifying and resolving any issues promptly.
Maintain and refresh content pages based on their lifecycle and performance to meet UX and SEO KPIs.
Content Management and Organization
Organize and maintain the CMS content catalog.
Document CMS processes and create efficiencies in folder organization, content updates, and template usage.
Leverage the Digital Asset Management (DAM) system to apply and repurpose assets effectively across campaigns.
Manage page templates, ensuring they are optimized for both user experience and SEO.
Collaboration and Cross-Functional Communication
Work closely with marketing, site merchandising, creative, and digital teams to ensure all content assets are aligned and optimized for launches.
Coordinate timelines, scheduling, and asset requests with internal and external partners.
Participate in team strategy sessions and brainstorming to inform monthly content calendars and long-term campaigns.
Delegate tasks effectively and collaborate with third-party copywriters and SEO agencies.
Performance Monitoring and Reporting
Monitor content performance using analytics tools and provide actionable insights to improve visibility, engagement, and conversions.
Pull relevant data to track KPIs, including organic traffic, bounce rates, and conversion rates, offering recommendations for optimization.
Analyze competitor activity and share insights to inform future content strategies and SEO enhancements.
Use social media and customer feedback as sources for content development ideas and iterative improvements.
Process Improvement
Identify opportunities to improve CMS workflows, SEO integration, and content production efficiency.
Document and share processes for cross-functional training and knowledge-sharing initiatives.
Test and implement new tools or features within the tech stack to enhance content management and performance.
What success looks like:
A site and mobile app with consistently updated, accurate, and optimized content, seamlessly integrated with SEO best practices.
A highly organized and streamlined CMS environment that facilitates efficient content management.
High-performing content that drives visibility, engagement, and conversion while meeting user needs.
Strong cross-functional partnerships that enable smooth digital launches and cohesive campaigns.
Data-driven recommendations leading to measurable improvements in content performance and site experience.
What do you need to succeed?We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 1-3 years of experience and professional achievements.The foundation skills you will need in this position are:Experience & Tools
1–3 years of hands-on experience with CMS platforms (preferably Salesforce Commerce Cloud) and a strong interest in learning new tools within the tech stack.
Familiarity with DAM systems and tools like Confluence, JIRA, Wrike, Asana, or similar project management platforms.
Experience in planning and laying out content using Figma or Miro.
Exposure to analytics tools such as Google Analytics or ContentSquare is a plus.
Basic knowledge of HTML, CSS, and Photoshop preferred.
SEO Expertise
Understanding of SEO fundamentals, including on-page optimization, metadata creation, keyword research, and schema markup.
Ability to monitor and analyze organic traffic data, providing actionable recommendations for improving rankings and engagement.
Skilled in copywriting that is user-first while integrating SEO best practices.
Skills & Qualities
Excellent communication and collaboration skills for working across multiple teams and disciplines.
Highly organized, detail-oriented, and capable of managing multiple tasks and priorities simultaneously.
Analytical mindset with a focus on results and continuous improvement
Proactive, growth-oriented, and thrives in a fast-paced environment.
What do we offer you?At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.To learn more about Vans’ benefits package, follow this MyVFBenefits.com (https://www4.benefitsolver.com/benefits/BenefitSolverView?pagename=signon&conum=30716&coaffid=vfcorp) and click “Looking to Join VF”.To learn more about Vans‘ Diversity and Inclusion efforts, go to www.vans.com.Now WE have a question for YOU.Are you in?Hiring Range :$58,752.00 USD - $73,440.00 USD annuallyIncentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at [email protected] . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.