Product Marketing Director

Experian is looking for a Product Marketing Director to help scale our marketing efforts to drive awareness and demand for our industry-leading prospecting and marketing solutions (pre-qualified, pre-approved and digital marketing capabilities). You will become a critical part of the marketing leadership team with primary responsibility to develop and execute product messaging and positioning, company readiness for product launch, and will be a key product promoter inside and outside of the company. You will report to the Senior Director of Product Marketing.Your Impact: You will develop and lead a team of product marketers responsible for helping us drive more product demand, enable sales to close more deals, and ultimately deliver more satisfied clients through an understanding of how our prospecting and marketing services enable faster, more cost-effective acquisitions strategies for clients. We want to super charge how our clients qualify and acquire new customers using seamless digital and direct marketing capability solutions from Experian.What You'll Do:Collaborate with leadership to understand and articulate our total value proposition within the prequalified, prescreened and marketing acquisitions space.Manage a team of product marketers, who others trust and willingly go to on all things messaging and positioning.Create and refine messaging for our company, each product, business issue that articulates "why change, why now, why us". Train and certify on messaging so that it is adopted cross-functionally and used consistently.Partner with integrated marketing team to deliver high-impact campaigns, assets, and sales enablement tools.Partner with sales to create demos that highlight key competitive differentiators.Collaboration:Influence leaders, gain trust, and foster mutual respect across teams and organizational levels.Work with product, sales, and partner marketing teams to build a marketing strategy that drives awareness, demand, and usage.Foster alignment across teams and adapt to evolving business needsThought Leadership:Create outreach and feedback loops that expand our influence and deepen Experian consideration within the CSuite—specifically CMO and CRO functions.Evangelize product marketing across the organization.Bring a strong POV to the team, guiding strategic decisions related to product value, features, schedules, and lifecycle management.This isn't guesswork. Use your knowledge to drive the development of positioning and messaging that resonates with clients and empowers our marketing and sales channels to be successful.Become an expert in our competitive landscape and develop strategies, tools and training to help sales differentiate and defend.Develop an understanding of client journeys, pain points, and barriers.Ensure insights are reflected in messaging, marketing materials, and product development priorities.Inform evergreen prospecting marketing campaignsTrack performance, review results, and optimize tactics to achieve desired outcomes.