About the Role:
Equalpride, the parent company of leading LGBTQ+ brands such as The Advocate, Out, and PRIDE.com, is seeking a results-driven Audience Director to lead our audience growth strategies. This pivotal role focuses on expanding our reach, enhancing engagement, and identifying monetizable opportunities across platforms. As a player-coach, you will combine strategic leadership with hands-on work, directly contributing to social media and video efforts while mentoring your team to drive measurable growth.Key Responsibilities:Strategic Leadership: Develop and execute audience growth strategies across search, social media, push alerts, email newsletters, syndication partnerships, and news aggregators.Hands-On Contribution: Actively manage and optimize social media accounts, creating and scheduling posts, engaging with audiences, and analyzing performance to identify opportunities for improvement.Video Collaboration: Work directly with the video team to develop and implement effective strategies for social video, ensuring content is optimized for engagement and platform-specific best practices.Team Management: Oversee and provide day-to-day feedback and support to the social media managers, while fostering their professional growth and encouraging innovative approaches.Data-Driven Insights: Partner with the SVP of Editorial and COO to analyze audience data and identify areas of opportunity both on and off-platform.Collaboration: Work closely with social media managers and site directors to implement strategies that grow and diversify our audience base.Monetization Focus: Expand monetizable opportunities to revenue-driving initiatives on social platforms, emails and other direct-to-audience platforms.Platform Growth: Prioritize growth on platforms such as YouTube, TikTok, and Facebook to leverage better monetization opportunities.Innovation and Optimization: Continuously analyze and refine tactics to maximize audience reach, with broad latitude to implement new ideas and approaches.