Vacancy caducado!
Job Description
The Digital & Media Strategist plays an important leadership and development role within the digital group and the agency. Their role is to not only help execute appropriate digital programs but also provide ongoing strategic counsel to their account partners in an effort to help them address their client’s short and long-term business goals. They work hand-in-hand with multi-functional teams on relevant assignments/activations. They should constantly be developing relevant insight to help the account leads identify areas of growth/opportunity/improvement for the business. They should play a very visible role with appropriate client partners and provide support to the account director/lead.
Their core responsibilities include, but are not limited to, providing ongoing strategic digital counsel, working closely with account staff to identify areas of opportunities within current initiatives and competitive actions, digital program management, and metric analysis and social measurement.
Responsibilities:- Provide strategic counsel and identify proactive opportunities for clients
- Input on all planning and provide digital strategic point of view
- Continually serve as a partner with account team/lead and act as sounding board for ideas
- Responsible for budgeting (hours and hard costs) for each digital/social media campaign and develop the plan
- Proactively identify digital marketing industry trends/potential issues and provide appropriate recommendations to account lead(s)
- Proactively identify digital marketing trends taking place within brand communities and provide counsel potential next steps and bigger implications for client partners
- Develop and manage media plans across multiple verticals
- Management of influencer campaigns
- Provide digital/social media analysis based on measurement and tracking reports, overall campaign reporting and media receptivity
- Support execution of digital tactics, when applicable
Qualifications
Qualifications:- Strong analytical thinker
- Great problem solver
- Team orientated (not afraid to push for clarity, great at knowing how to get the most out of each person in a team environment)
- Entrepreneurial in spirit (ability to create from nothing)
- Strong written and verbal communication skills with the ability to relate to clients, teammates and external business partners
- Intermediate to advanced excel (required)
- Intermediate power-point (required)
- Strong understanding of social media marketing, email marketing, mobile marketing, SEO, SEM, eCommerce
- Experience with display media campaign management and optimization
- BA/BS degree
- Willing to learn
- Curiosity, awillingness to ask questions and shape the future of our digital landscape
- 3-5+ years of digital mediaexperience – agency preferred but not required – retail experience would be great!
Additional Information
All your information will be kept confidential according to EEO guidelines.
Vacancy caducado!