Sales Director, Adult Beverage

The Sales Director – Adult Beverage, will be primarily responsible for penetrating CPG/AB Shopper teams and driving budget shifts towards the deployment of Vestcom Media Solutions (VMS) products and services.  This individual will be a results-oriented sales executive with a proven track record of driving profitable top line revenue growth through consultative, top-to-top selling into large, complex retailers, CPG/AB’s and media agencies, with 10+ years of recent experience in the CPG/AB industry. This individual will have the diverse skill set of being able to engage both Retailer and Brand clients at the C-suite or executive level, but also be comfortable selling at the ground level. The ideal candidate would bring an expertise in Adult Beverage organizational dynamics, knowledge about their Marketing, Merchandising, and Operations strategies and processes, as well as an established network of CPG/AB Shopper team contacts that deploy media spend at Adult Beverage. This role requires strategic vision, creativity, initiative, analytical skills, and the ability to sell and negotiate a differentiated in-store media solution at the C-suite or executive level . Success will require the deployment of innovative business strategies that result in closing key opportunities at assigned CPG/AB accounts, with focus on revenue growth and client expansion. The Sales Director may also be responsible for management of Account Managers supporting the deployment of VMS campaigns.Key ResponsibilitiesLead the formulation and execution of sales strategies & plans across the sales teamPenetrate and develop high level customer relationships with senior leadership across assigned territoryCall on various functional groups (Brand, Trade Marketing, Shopper Marketing, etc.) at Adult Beverage clients to secure support for Vestcom Media Solutions.  Call on local CPG/AB Shopper Teams to secure media spend behind VMS products and servicesAbility to confidently deliver the Vestcom shelf edge value proposition and be able to influence clients through a strong working knowledge of our solutions, products and servicesMust have strong analytical skills and the ability to understand key retailer and CPG/AB measurement criteria on both topline and bottom-line metrics Possess exceptional listening skills and ability to apply creative problem-solving abilitiesComfortable with carrying individual quota in excess of $3MMManage and develop the VMS shopper sales team into a collaborative and strategic selling entityOwn prospecting approaches and develop presentations and proposals that position VMS as a winning shopper media value propositionManage Sales pipeline and deliver consistent close rates to achieve Sales goalsProvide detailed and accurate sales forecasting utilizing existing CRM toolMonitor customer, market, and competitor activity and provide feedback to company leadership team Ability to understand market dynamics, as well as evangelize and execute next gen solutions (i.e. digital) Represents VMS at tradeshows and local retailer and marketing events as neededWork cross functionally with other members of the Vestcom Executive, Marketing, Strategy, Business Development, Finance, Solutions and Shopper teams to support the sales processEnsures compliance with internal policies, procedures and internal controls in accordance with the Sarbanes-Oxley Act 2002 Section 404.