Director - Product Marketing

The Director - Product Marketing is responsible for owning messaging, driving go-to-market (GTM) product launches, and the development of content that engages prospective buyers, supports customer growth, and enables sales conversion.  This role is highly cross-functional, partnering closely with teams across Appcast—including Product, Sales, Strategy, and Customer Success—to ensure our solutions are clearly and effectively positioned in the market.   Success in this role requires a strong blend of strategic insight, cross-functional leadership, and hands-on development of sales collateral. As a senior member of the marketing team reporting directly to the VP of Marketing, you will play a critical role in shaping how we communicate value to our buyers and enabling our teams to win in a competitive marketplace. Job ResponsibilitiesLead strategic partnerships with Product, Strategy, Sales, articulate go-to-market messaging that supports product launches/updates, evolving business needs, and continued growth. Translate those messages into high-quality, market-facing materials (e.g., sales collateral) with strong value messaging and storytelling; oversee the completion of additional sales materials including external one pagers and internal training materials Oversee and direct the completion of case studies and testimonials, ensuring they effectively convey how Appcast delivers customer bliss through optimal performance. Lead the creation and ongoing updates of buyer personas and competitor matrices, collaborating with Strategy and Sales Enablement teams to ensure effective rollout and adoption. As a senior leader in both product marketing and the marketing team more broadly, you will mentor and support the growth and development of staff across the marketing team, particularly in the areas of customer voice, product knowledge, and messaging alignment.  Own collateral development - Develop market-facing materials (e.g., PowerPoint decks) with strong value messaging and storytelling; create sales materials including external one pagers and internal enablement & training materials.  Lead collateral asset lifecycle management – across all forms of content, manage repositories of materials (Content Library, Mindtickle & Sharepoint) and sunset content when required. Drive strategic collaboration with internal stakeholders in Product, Platform, Strategy and Sales to build deep product knowledge and leverage in marketing strategies and campaigns.  Manage relationships with internal and external design resources as well as subject matter experts. Assess the effectiveness of the product marketing programs, tools (G2), and technology (eg. Mindtickle) that support Appcast’s GTM efforts on an ongoing basis. Develop and maintain a deep, thorough understanding of our customers’ needs and challenges; play a key role in shaping and continuously refining detailed buyer personas; apply data-driven insights to guide strategic marketing decisions.