Job Description:
Mango Bliss Dessert Bar is seeking a motivated and detail-oriented Marketing Analyst to join our team in Prescott. The successful candidate will support our marketing efforts by analyzing market trends, customer data, and campaign performance. A key focus will be conducting market analysis on new products, services, and potential new locations to guide strategic decisions and drive growth. This is an exciting opportunity for a mid-level professional passionate about innovation in the dessert and hospitality industry.
Key Responsibilities:
Conduct comprehensive market research to identify trends, customer preferences, and competitive insights.
Analyze sales data, marketing campaign performance, and customer feedback to measure effectiveness and inform strategy.
Perform targeted market analyses on new products, services, and potential locations to assess viability and propose recommendations.
Assist in developing and implementing marketing strategies aimed at increasing brand awareness and customer engagement.
Monitor social media platforms and online reviews for insights and opportunities.
Prepare detailed reports and presentations for management to support decision-making.
Collaborate with the marketing team to create promotional content and campaigns.
Support local marketing events and community outreach initiatives.