Sr Specialist, Salesforce Marketing Cloud

We’re seeking a Senior Salesforce Marketing Cloud Specialist who is a data-driven decision maker and marketing enthusiast to help drive our email marketing program. The ideal candidate has a strong track record of leveraging Salesforce Marketing Cloud to deploy technically-advanced email campaigns that enhance customer engagement and drive business results. With a passion to dive deep, this candidate has a strong technical background and project management skills with attention to detail, and a track record of transforming email marketing performance data into digestible, actionable insights. You’ll work cross-functionally with marketing, analytics, and CRM teams to create advanced customer journeys, automated workflows, dynamic content, and system integrations. The ideal candidate is an expert in Salesforce Marketing Cloud tools, scripting languages, and marketing automation best practices.We foster a values-based, collaborative environment and are seeking candidates who know how to drive growth while building deep partnerships. As a key driver of California Closets’ growth, this role works in partnership with cross-functional teams, and drives the results for a high-impact, high-visibility marketing channel, offering significant opportunities to make a meaningful impact on meeting our business objectives. The Senior Salesforce Marketing Cloud Specialist will report to the Senior Director, Relationship Marketing (CRM).TECHNICAL EXECUTIONAdvanced experience building, managing, and optimizing email campaigns specifically within Salesforce Marketing CloudHands-on experience leveraging Journey Builder, Automation Studio, Audience Builder, and Content Builder to deploy personalized, dynamic campaign flows and automations and create advanced multi-step customer journeysCreate and troubleshoot automated workflows and data processes to support real-time, triggered messagingProficient with building Data Extensions, conducting data imports and exports, and utilizing AMPscript to populate personalized attributes into emailsSupport integration with Marketing Cloud Connect and integrating SFMC with Salesforce CRM for triggered sends and real-time personalizationExpert in Salesforce Marketing Cloud data architecture, including Contact Builder, Data Extensions, and Data ViewsWorking knowledge of html, CSS, AMPscript, and responsive designEMAIL TRAFFIC AND PROJECT MANAGEMENTSubmit creative briefs and partner with cross-functional teams to take emails from concept to deliveryHelp develop and maintain the monthly/quarterly email content calendar in collaboration with creative and marketing teamsProficiency in Figma for email design collaboration, proofing, and QAThoroughly QA all email assets (email lists, subject lines, content blocks, links, dynamic fields, and imaging) across multiple devices and email clients before launch to ensure successful executionREPORTINGStrong analytical capabilities with expertise in email data analysis and performance reportingExperience analyzing performance metrics and creating detailed campaign reports to translate insights into actionable improvementsProficient with using Salesforce Marketing Cloud Intelligence Reports to create dashboards and visualizationsExpertise using Google Analytics (G4) or similar web analytics platform to leverage data and metrics to drive campaign improvements