This role can be based in Boulder CO or Phoenix AZ OfficeThe Content Director is the go-to person for making sure everything we create - whether it’s written, visual, or spoken - hits the mark from concept to publication.In this role, you’ll lead content for the SupplySide Supplement Journal brand, making sure it’s high-quality, on point, and truly valuable across everything we do - digital magazines, web content, e-commerce assets, and more. You’ll team up with editorial, marketing, and sales to bring new ideas to life and ensure our content not only looks great, but performs well too.You’ll also build strong relationships with professionals in the supplement space to grow our audience, boost engagement, and take the quality of our content to the next level.On top of that, you’ll guide the editorial team on big-picture content strategy - always with an eye on what resonates with our audience and aligns with our overall business goals.Objectives of this RoleBrand Voice and Content LeadershipEnsure content tied to the SupplySide Supplement Journal brand supports content strategies and brand goals.Create content scopes for calendared content and ensure that the execution follows the outline and meets content objectives.Solicit outside contributors and freelance writers, providing content assignments that align with brand voice and values, and ensure content objectives are met. Provide direction, feedback, and edits to assigned articles.Brainstorm speaker ideas and moderation of conference programming for SupplySide events, both onsite and virtual. Collaborating with the Conference Content Director to support content development for individual conference programs/webinars/community events, working with industry subject matter expert speakers, and working with event and production teams on logistics.CollaborationWork closely with SupplySide Supplement Journal editorial team on generating article ideas and oversight of content produced to ensure it’s aligned with brand vision.Collaborate with and inspire content development from other members of the content team by being available for topic brainstorming, editing and discussing ways to optimize content delivery.Partner with the sales team to develop content that meets audience needs as well as sales objectives and helps identify target clients.Collaborate with the art department to ensure designs of editorial products are in line with brand voiceDevelop editorial calendars in coordination with Senior Content Director and sales team.Collaboration with other directors and leaders at other Informa brands to deliver unique value propositions within interconnected customer needs.Guiding and Mentoring Guide Managing Editors/Associate Editors on decisions related to digital products and content inclusion, design direction, setting precedents and revamping processes as needed.Determine individual staff responsibilities and team commitments surrounding industry-related events.HR management of direct reports, including timecard approval, PTO requests, etc.Develop new staff and introduce them to the community at largeIndustry ConnectionKeep abreast of industry trends, review the competitive environment and gather market data for the business, using the results to come up with well-informed topics and themes for content creation.Work with outside stakeholders (such as trade organizations) on generating article ideas for op-ed columns. Proactively engage with target audience on a one-on-one basis, including CPG brand executives and ingredient suppliers.Participate actively in the field, at industry events, online forums, networking and other engagement opportunities to develop relationships in the market.Attend trade shows and conferences for the purposes of gathering information, and to meet and speak with audience members and clients.Speak, present and moderate engaging and thought-leadership ideas during online and in-person industry events.
Daily & Monthly ResponsibilitiesManage freelancer and contributed writer relationships and budget, by assigning articles, ensuring deadlines are met and assignments meet content objectives.Manage website ensuring updated content and featured content.Ensure brand and personal deadlines are met and production goes smoothly.Read competing publications, websites, newsletters and information disseminated by external sources to stay up-to-date with the marketplace.Communicate with content team members and other stakeholders via meetings and other internal communication vehicles.Edit all calendared content as appropriate