SummaryWe are seeking an experienced Content Strategist to help lead the planning and development of content on Pearson’s primary marketing website.Though this position includes the term “strategist,” the ideal candidate should be capable in all areas of content creation: You should be able to understand (and help define) high-level goals and strategy, but you should also be comfortable translating that strategy into specific words on the page. In addition to creating content for specific projects, you will also help support other content creators by establishing and promoting best practices for our web content. We are a small team that covers a lot of ground, and we are looking for someone with the enthusiasm, perspective, and experience to wear many hats.In this role, you will work closely with key stakeholders across Pearson, from designers to marketers to product developers. Depending on the project, your role will range from a lead facilitator to a single collaborator. We need a strategic thinker who is curious and self-motivated. You should be able to drive an overall strategy that accounts for numerous considerations: business strategy, user personas, data analytics, competitive analysis, etc. You should also have experience with content design systems, content models, UX writing, information architecture and presenting to stakeholders. Having knowledge about design conventions is ideal, but more important is knowing how to foster the most effective relationships with UX and UI designers.Key AccountabilitiesAs an education and courseware company, content is everything. Our ideal candidate:
Has demonstrable experience doing content strategy or content design work.
Defines and executes content strategy for e-commerce initiatives.
Uses analytics data to evaluate the performance of content choices and identify ways to optimize and improve.
Has a general knowledge of Search Engine Optimization (SEO) techniques and how they relate to marketing and ecommerce sites.
Can help establish guidelines and best practices around content style, tone, and governance.
Leads projects with confidence, empathy, quality, and efficiency.
Displays excellent communication and partnering abilities.
Confidently represents the work with stakeholders in a manner that embraces storytelling, builds trust as well as confidence.
Takes responsibility for content quality, process documentation, and on-time delivery of the team’s work.
Collaborates with UX to create scalable templates for sites across multiple geographies.
Has a great attitude that supports a positive, fun, rich team culture within the content team and across the larger experience team.
Openly welcomes feedback, but also knows when to take action and how to communicate feedback responses to stakeholders confidently, clearly, and in a timely manner.
Promotes exchange of learning, best practice and new ideas.
Knowledge and experience
Experience with user-centric and immersive content through device-agnostic, data-driven content strategies, adaptive content models and standards.
Proven and related experience in content strategy and content design.
Strong verbal & written communication skills and copywriting experience.
Experience with technical architecture and implementation of content components, platforms, frameworks and patterns.
Experience designing content for digital products and websites.
Experience using evidence, data and research to support experience decisions.
Experience effectively managing many stakeholders.
Strong problem-solver, issue resolution, ability to work in a deadline-driven environment, attention to detail and ability to multitask.
Hands-on experience with agile methodologies .
Experience of using tools such as content maps, content models, and site maps .
Experience with tools: Miro, Word, Ditto (or similar), Jira, Figma.
Experience of attending and assisting in research and usability testing, a/b or multivariate tests.
Values teamwork and is a great team player.
Be able to demonstrate/speak to how you would approach content modeling processes, and structured content organization within a headless environment.
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:The minimum full-time salary range is between $85k - $100k.This position is bonus eligible, and information on benefits offered is here.What to expect from PearsonDid you know Pearson is one of the 10 most innovative education companies of 2022?At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [email protected] that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.Job: PRODUCT MANAGEMENTOrganization: Direct to ConsumerSchedule: FULLTIMEReq ID: 14763#location