Product Marketing Manager

The ideal candidate for a Product Marketing Manager would be able to do the following:Team Leadership and DevelopmentMentor and lead the product marketing specialist, driving a culture of accountability, innovation, continuous improvement and excellence.Promote collaboration and effective communication within the marketing team and across the organization.Identify and provide training and development opportunities.Marketing StrategyAssist in the development and execution of the global marketing strategic plan and annual department metrics that support profitable sales growth.Develop the marketing strategy for each product line to drive profitable growth (demand generation, funnel acceleration, and share gain) from insights and aligned with product management priorities and roadmap.Product MarketingParticipate in cross-functional, new product development (NPD) teams.Develop, manage and execute product go-to-market plans from concept through launch and beyond in collaboration in product management, NPD, and global sales teams.Help to capture customer, channel, competitor, and consumer insights (Technomic) and conduct market research to inform product development and marketing strategies. Leverage Sugar CRM and Sugar Market data in decision-making. Actively participate in customer visits and Taste of Alto-Shaam events. Incorporate competitive analysis from engineering teardowns and product management input.Own branding, unique value proposition, product positioning, and messaging platform.Manage global trademark strategy with outside attorneys.Work with the shared marketing services team on product, system and segment campaign development. Define the optimum marketing mix (awareness, lead generation, nurturing) and activities (digital, website, SEO, PPC, e-mail, media, print, tradeshow, content marketing, etc.).Empower the sales team and channel with high-quality, customer-focused tools, product communications, assets, and training materials (presentations, sell sheets, competitor comparisons, videos, etc), working closely with the shared marketing services, product management, culinary, global sales, and sales enablement teams.Ensure all relevant internal and external partners have accurate product information across channels (digital asset management system, catalogs, websites, e-commerce platforms, etc.).Partner with global sales and key customers on unit placements and case study opportunities.Support product training programs.Assist in budget management.Develop and maintain relationships with reps and key dealers, serving as a marketing liaison and product expert.Partner MarketingDevelop joint marketing strategies with key technology or food manufacturer partners for greater, cost-effective reach.Manage relationships with partner marketing teams to ensure smooth collaboration and execution.Analyze the impact of partner marketing initiatives to optimize performance.