Manager, Graphic Design & Branding

Job Description

The Brand Manager is part of a team that provides design and graphics support firm-wide. The manager works with lawyers, as well as professionals from the firm’s marketing, communications, business development, diversity & inclusion, recruiting, and pro bono departments across all firm offices to develop and implement brand strategies to meet established goals while maintaining the firm’s brand standards.

The Brand Manager will play a leadership role in helping to manage and implement the firm’s new corporate identity program, which will impact all internal and external communications materials, both print and digital.

· Ensure that the integrity of the firm logo and brand identity are maintained in all communication materials and promotional items.

· Ensure all departments use consistent and updated brand materials.

· Work with lawyers and business development professionals on the design of electronic and print materials, including newsletters, invitations, brochures, reports, signs and announcements, advertisements, and other collateral material.

· Work with lawyers and business development professionals on the design of crowell.com, micro-sites, blogs, social media tiles, podcasts and other web-based applications.

· Work with the firm’s business development professionals on the design and production of pitch materials, presentations and other marketing pieces to support client and prospect-development efforts.

· Develop iconography, infographics and other visual elements to strengthen the impact and readability of business development materials.

· Engage with Communications/PR to align creative design with key marketing/strategic communications initiatives.

· Work with firm administrative departments on the design of internal and external communications materials and campaigns as needed.

· Provide graphics support for firm-sponsored events, both internal and external.

· Direct and manage outside designers and printers as needed.

· Design ad templates, brochures, invitations, placemats, and other collateral.

· Participate in departmental efforts to strengthen marketing/business development infrastructure and improve internal processes to increase department efficiency, responsiveness and effectiveness.

Qualifications

· Experience in managing a branding campaign and maintaining brand standards.

· Advanced graphic design skills and experience; in particular, thorough knowledge of InDesign, Photoshop, Illustrator, and other graphic design tools

· Ability to adapt and master various web-based and software tools such as Wrike, WordPress, LexBlog, Vuture, Photoshop, PowerPoint, and other marketing-related tools

· Ability to create customized templates for firm use (Word/PowerPoint/Adobe/In Design).

· Understanding of assorted DAM (Data Asset Management) platforms.

· Proficiency in PDF creation (including interactive) and manipulation (Acrobat Pro).

· Strong project management experience.

· Ability to adapt to changing priorities.

· Demonstrated ability to work effectively both independently and with others in a cooperative and collaborative manner.

· Excellent oral and written communication skills

This position requires a Bachelor’s degree in marketing, advertising, graphic design or related field.

This position requires a minimum of seven (7) or more years of marketing experience, preferably with a law firm or professional services firm. A combination of training, education and experience that demonstrates the ability to perform the duties of the position.

Additional Information

Crowell & Moring LLP offers a competitive compensation and comprehensive benefits package which includes progressive options such as back up child care, wellness programs, cultural events and social activities. We take great pride in our positive, friendly culture that rewards hard work and success, at the same time recognizing the importance of family and community service.

EOE m/f/d/vCrowell & Moring LLP participates in the E-Verify program.