We are preparing to launch our patented product and seek a Product Launch Manager to oversee the introduction of new products to the market. The ideal candidate will be a visionary architect who meticulously plans every aspect of a hardware product launch.
Responsibilities: include developing a compelling brand identity, crafting a persuasive product narrative, leveraging various marketing channels such as social media and email campaigns, and executing a memorable launch strategy emphasizing our product’s unique selling points. This strategy should include pre-launch hype building through:
1. Influencer Marketing: Collaborate with influencers who have a following within our target market.
2. Content Marketing: Create content that fosters community growth and follower acquisition.
3. Email Marketing: Implement outreach emails to engage with our target audience.
4. Press Kit: Create a press kit that provides journalists, bloggers, and influencers with essential information about our product.
5. Social media: Utilize social media platforms to connect with our target audience, establish a community, and generate interest.
6. Search Engine Optimization (SEO): Implement strategies to enhance our online visibility.
7. Teasers: Release teasers that pique the interest of your audience, such as silhouette images or short video snippets. You can post teasers, share countdown posts, and address inquiries.
8. Email Marketing: Compose email campaigns to cultivate interest in our product.
9. Landing Pages: Design pages to capture leads from potential customers.
10. Time-Limited Incentives: Offer incentives, such as discounts or giveaways, for a limited duration.
11. User-Generated Content: Encourage users to create content about our product and repurpose it in our marketing efforts.
12. Early Access: Implement an early access program for a select group of individuals.
13. Trade Shows: Attending trade show events to promote our product. Companies that have pre-launch plans are often more successful than those that launch without a plan.
Candidates must be domiciled within the Seattle metropolitan area and be available to meet as necessary. The remaining aspects of the work can be performed remotely.
If this opportunity aligns with your professional objectives, we would be delighted to learn more about your qualifications. Kindly submit your resume, portfolio, and a concise introduction to bsd8013@gmail.com.
Thank you.