DescriptionAre you ready to shape the future of voice technology and revolutionize how people interact with their devices?The Alexa team is seeking a Snr. Product Marketing Manager to drive user growth and engagement for one of the world's most beloved and innovative AI assistants. We're looking for a dynamic leader who can leverage strategic marketing, cross-functional collaboration, and data-driven optimization to propel Alexa's adoption and usage.In this role, you'll bring compelling value propositions to life and design impactful campaigns that drive user growth through Amazon's owned channels and partner with other Amazon teams. You'll drive experimentation and A/B testing to continually refine our marketing effectiveness. Join us in making Alexa an indispensable part of customers' lives.Key job responsibilities
Develop and execute marketing strategies to drive customer acquisition and growth using Amazon's owned channels (app, email, website, retail, etc.)
Lead customer segmentation and targeting efforts, unlocking new growth opportunities
Design and oversee A/B testing and experimentation to continually refine our marketing effectiveness
Collaborate across teams to influence product development and expand Alexa's reach
Deliver insightful performance analytics to key stakeholders, driving data-informed decision making
Manage complex trade-offs and establish efficient processes for campaign delivery at scale
Track and report on engagement metrics, action plans, and performance
Work closely with GTM and Advertising teams to ensure integrated campaign effectiveness
A day in the lifeYour average day will be dynamic and you'll collaborate with Product, Business Intelligence, Data Science, peer marketing functions and other Amazon teams to create content, develop marketing programs, run experiments, and share insights. We seamlessly transition from strategic planning to creative ideation to detailed execution, balancing multiple priorities in a fast-paced environment. We work together and pick each other up when workloads shift, balancing our time and juggling multiple priorities. We enjoy supporting a fast-paced and highly cross-functional organization.About the teamThis role sits within the Alexa Marketing team, a dynamic group that includes advertising, media, lifecycle, and channel marketers. We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives.Basic Qualifications
Bachelor's degree in marketing, communications, business, or equivalent
6+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience with customer segmentation, profiling, and targeting
Experience with A/B Testing or Multi-Variate Testing or both
Preferred Qualifications
Experience leading go-to-market for consumer software or hardware product launches
Knowledge of analytics tools and web traffic reporting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.