About the Role
We’re seeking a strategic and execution-focused Lifecycle Marketing Manager to join our Demand Generation team. This individual contributor role will own and optimize the full lifecycle of email marketing campaigns—from prospect nurture to customer retention and upsell. You’ll play a critical role in driving leads, MQLs, opportunities, and revenue through thoughtful, data-driven email programs.Key ResponsibilitiesDevelop and execute email marketing strategies across the customer lifecycle: lead nurturing, qualification, conversion, onboarding, upsell, retention, and re-engagement.Own and optimize nurture programs and sales outreach sequences to drive pipeline and revenue.Collaborate with sales, product marketing, design, communications and customer success teams to align messaging and timing across touchpoints.Manage campaign execution in HubSpot, including list building and segmentation, A/B testing, and performance tracking.Partner with internal stakeholders, external parties, and agencies to plan, execute, scale, and optimize marketing campaigns.Monitor and report on business KPIs (MQLs, opportunities, closed-won deals, revenue generated) and email performance (open/click rates, conversion rates).Continuously test and optimize prospect and customer journeys, including messaging and audience segmentation targeting, to improve engagement and positive business impact.